Digital commerce has become a rapidly growing industry, and as consumers increasingly turn to the internet to purchase products and services, it's crucial for businesses to understand how it fits into the larger marketing ecosystem. Here's a deeper look at total digital commerce.
Importance of Total Commerce
The future of digital commerce lies in the concept of total commerce, which integrates every aspect of the buying journey into a cohesive strategy. This approach emphasizes that digital commerce is not a standalone function but a critical extension of the total marketing funnel. Effective digital commerce marketing involves leveraging various channels and understanding the customer journey from discovery to post-purchase.
Customer-Centric Strategies
To succeed in digital commerce, businesses must focus on the customer journey, ensuring that every interaction is seamless and engaging. This involves integrating upper and mid-funnel media activations that impact lower-funnel performance, and tailoring messages to various stages of the customer journey. Retention and loyalty are crucial, achieved through personalized offers, email marketing campaigns, and consistent brand experiences.
Role of Data and Analytics
Data and analytics play a pivotal role in optimizing digital commerce strategies. By analyzing customer behavior, sales data, and other metrics, businesses can gain valuable insights that drive improvements in their marketing efforts. This data-driven approach helps in creating more effective campaigns and achieving better overall performance.
Global Reach Combined with End-to-End Business Solutions
Total Commerce is a comprehensive approach to digital commerce that extends beyond digital transformation and encompasses all aspects of the supply chain, from procurement to delivery. In this new world, consumers are "always shopping," and brands need to provide solutions from acquisition to post-purchase loyalty to be successful. To achieve Total Commerce, traditional departmental silos must be broken down to create a unified and consistent customer experience.
By partnering with dentsu and tapping into the capabilities of their award-winning agencies, DwiSapta, Dentsu Creative, dentsuX, iProspect, Carat, and Merkle, brands can create an omnichannel strategy that meets the needs and expectations of today's consumers while gaining a competitive advantage.
Dentsu Total Commerce functions as a support service to all dentsu agencies who have e-commerce operations. We provide support for:
- Strategy
- Creative production & optimization
- Media operations
- Data management
- Analytics
- Process Optimization
Through the collaborations between the agency and dentsu Total Commerce what we want to achieve is the e-business growth or development for our clients. If you're looking for a specific solution or want to discuss what's possible for your business
Why choose dentsu Total Commerce?
1. We know your business objectives
We hear you and we know beyond what you already know. We take a holistic approach to understanding your objectives and work collaboratively with you to create a customized strategy that aligns with your goals.
2. Guaranteed ROAS (Return on Ad Spend)
Proved operational excellence. Our mantra is to deliver. Our success formula is a mix of hygiene process standardization and advance tools to create a culture of excellence within an organization for continuous improvement.
3. We treat your brand as our own
We achieve results and goals because of a reason. Every brand is our pathway to success. We measure our success by your success, and we are committed to delivering results that will help you achieve your long-term goals.
In the digital age, having a strong digital commerce presence is essential for businesses of all sizes. By adopting a total commerce approach and leveraging effective digital commerce marketing tactics, businesses can reach new audiences, drive sales, and establish themselves as leaders in their industry. For more in-depth insights, refer to the sources from Business Reporter and Bloomberg on the future of total commerce.
Download The Total Commerce Playbook
Customers no longer ‘go shopping’ but are rather always shopping and commerce is a priority for absolutely every brand in any industry vertical. Our playbook delivers insights on how different industries are being revolutionized in the post-store era and provides a framework to extend the maturity of your brand’s commerce capabilities. Download our playbook here.