We are Dentsu Creative Indonesia, Dentsu's global creative agency that transforms brands and businesses through the power of Modern Creativity. We are made for integration with Dentsu's Media and Merkle networks.

Our 9,000 creatives across the globe are connected to 34,000 media and CX experts to deliver ideas that Create Culture, Change Society and Invent the Future. 

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Gold Winner at Effie Awards Asia Pacific in 2023

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Winner at YouTube Works Awards in 2023

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Creative Agency of the Year at Citra Pariwara in 2022

Dentsu Creative Services

Experiences

We change behaviour and invent new possibilities.  We develop innovative digital products and platforms at the intersection of commerce, culture, gaming and creativity, propelling brands and busine...

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Entertainment

We create culture. We don't borrow it.  Today we are as likely to create a TV show, a music label or a publishing platform as a TV spot, a radio campaign or a poster, made possible through our uniq...

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Earned

We engage. We don't interrupt.  We help brands thrive in a world where interrupting the things people love is no longer enough. We build attention, build audiences, engage communities and build tru...

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Brand

We reimagine brands and reinvent businesses.   We create the big organising ideas that transform a brand from the inside out, from business model to brand identity to inspiring integrated campaigns...

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Strategy

We know people and possibilities better than anyone We develop data driven, culturally connected strategies to reinvent brands, reimagine experiences and reconnect brands with their audiences.  Our...

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Production

We execute with craft, care & scale  Our innovative production capabilities deliver dynamic content at scale and speed, while breaking new ground in the modern craft skills needed for a virtual...

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Dentsu Creative 2024 Trends Report

This creative marketing trends report for 2024 acts as a playbook for optimism in the advertising and marketing industry, to help guide the design of the futures we want and need. Each trend unlocks meaningful routes for creative advertising, to engage with consumers, build a better world and take control in defiance of cynicsm and despair.

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Dentsu Creative's CMO Report 2023

In this report, we explore what CMOs are excited about, apprehensive about, investing in, and holding back on as they navigate 2023 and look ahead to 2030 and beyond.

Our report helps you understand how your business, brand, and investment strategies compare with other CMOs. Are you in step with peers around the industry or carving your own path? Are there areas where you’re investing ahead of the industry or others where you may be lagging?

We explore the key themes and trends emerging from our data and unpack what it means for brands and businesses at a crossroads.

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Creative: Artism on Spotify Canvas

ARTISM is a new kind of art by autistic people that is exhibited on Spotify Canvas. Putting a change in motion for the art market, to embrace inclusivity and welcome neurodivergent with a new ar...

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Creative: CurrenShe with OCBC NISP

Micro, Small, and Medium Enterprises (MSMEs) are a significant contributor to Indonesia's GDP, accounting for 60% of it, with 64% of those being managed by women. However, many of Indonesia's wo...

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Creative: Pantene Recharged Hair Recharged Me

Haircare communication in Indonesia is very cluttered. Dominated by shampoo category that always shows one similar benefit: just by shampooing alone a beautiful elegant celebrity can have beauti...

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Creative: Save20 campaign with OCBC NISP

In 2019 OCBC established its brand value and story. Now, it is time for them to move from an inspiring brand to truly enabling Indonesian to be financially healthy. Nyala and One Mobile will be ...

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Creative: Merries Senyumkan Lingkungan with KAO

Between 2014 to 2018, the disposable-baby-diaper market has tripled as more affordable diaper products are penetrating the market and acquired more moms to use disposable-diaper for its superior...

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