COVID-19 represents a transformational force unprecedented in modern times. The ripple effects of what started out as a health crisis are not only disrupting nations, economies and lives in the short term but – as is becoming increasingly clear – have a lasting impact on the ways we live, work, socialise, consume, trade and travel.
Our ability to respond to these changes in constructive ways depends on our ability to sift through the overwhelming torrent of news and information. It's vital to understand key dynamics and derive actionable insights that allow us as marketers to adapt in meaningful ways and develop roadmaps for recovery.
Here we’ve gathered the latest insights, recommendations and frameworks from across the network to ensure you’re equipped to adapt, recover and grow.
Expertise, research and reports
Hear from our leaders in our #OnBrand podcast
On Brand Episode 29: The rise of community & humanity
For this episode of #OnBrand, we spoke to Dan Calladine, Head of Media Futures at Carat, about how crises can bring out the best in people and how this extends to corporations and their leaders as well.
On Brand Episode 28: Authentic brand building in a time of crisis
For this episode of #OnBrand, we speak to Sean Healy, Global Chief Strategy Officer at Carat, about how brands can not just survive but thrive during this crisis by focusing on authenticity and genuine value exchange.
On Brand Episode 27: Operating in a new environment
It goes without saying that 2020 has taken an unprecedented turn of events, with the pandemic crisis of COVID-19 rapidly shifting the world into a “new normal,” on both a personal and professional level.
With more people staying at home and businesses forced to pivot to virtual or digital-first models overnight, we are having to act more quickly than ever before when it comes to operating effectively and in a way that is good for business, good for clients and good for society.
For this episode of On Brand, we hear from Rhys Taylor, Regional Head of Strategy for APAC at gyro, about the key implications for brands operating in what is a very new environment.
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