Awards 2023

AMMA Awards

  • Albert Heijn - Expeditie Oceaan: een meeslepende en educatieve onderwaterreis voor jong en oud
    Category: Best Collaboration
  • Bol.com: Hoe het verlanglijstje van bol.com heeft bijgedragen aan de beste kerst ooit
    Category: Brand Media Strategy
  • Het ware media effect op supermarktbezoek ontrafeld: over de impact van realtime gedragsdata in effectonderzoek
    Category: Best Research
  • Eerste kidspodcast van Albert Heijn; sluit je aan bij Expeditie Oceaan!
    Category: Best Use of Media

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AMMA's Belgium

  • Cristal - Relaunching the first Belgian pils
    Category: Best Long-Term Media Strategy (Bronze)

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Clio Awards

  • Adobe x Bowie (Dentsu Creative Amsterdam)
    Category: Design - Digital/Mobile (Bronze)
     Category: Digital/Mobile - Microsite (Bronze)
     Category: Digital/Mobile & Social Media Craft - Illustration/Image Design (Bronze)

Content Marketing Awards

  • Albert Heijn - Expeditie Oceaan
    Category: B2C (Gold)

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Cross Media Awards

  • Bol.com: De beste kerst ooit
    Category: Cross Media Case (Silver)

Dutch Creativity Awards

  • T-Mobile: TikTok sign dance
    Category: Communications – Activations & Promotions (Silver)
     Category: Communications – Media (Silver)
     Category: Society – Diversity, Equity & Inclusion (Bronze)
    Category: Society – Impact (Bronze)
  • Albert Heijn: Expeditie Oceaan
    Category: Communications – Podcasting (Silver)

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Dutch Interactive Awards

  • HEMA & Merkle
    Category: Campaign (Winner)
    Category: Content (Winner)

Esprix Awards

  • Randstad - Andersom Solliciteren
    Category: Business to Business & Employee Experience (Bronze)
  • Randstad - Andersom Solliciteren
    Category: Business to Consumer (Bronze)
  • Porsche - Girlhood Dreams
    Category: Durables (Bronze)
  • Volkswagen - Je vertrouwde vriend
    Category: Durables (Bronze)
  • KPN - Sint belt aan
    Category: Smart Budget (Bronze)

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Effie Awards Belgium

  • Cristal Pils: innovating for Xtra taste sensation in pils (Bronze)

European Search Awards

  • Beter Bed & Merkle: Omni-channel Conversion Management
    Category: Best use of search – Retail/Ecommerce (PPC) (Large) (Silver)

The Lovie Awards

  • Albert Heijn: Expeditie Oceaan
    Category: Experimental or Innovation (Silver)
    Category: Peoples Lovie Awards (winner)

Marigold Awards

  • Albert Heijn & Merkle: Christmas campaign
    Category: WOW (winner)

MT1000 rankings

Merkle crowned Best Company in the Netherlands in Digital Marketing & E-Commerce and Marketing Advice.

Subcategories:

  • Most customer-oriented company in the Netherlands in the Digital Marketing & E-Commerce sector 
  • Best company in the Netherlands in the Digital Marketing & E-Commerce sector on the Product Leadership aspect 
  • Best company in the Netherlands in the Digital Marketing & E-Commerce sector in terms of Excellent Execution 
  • Best company in the Netherlands in the Marketing Advice sector on the Product Leadership aspect

Ocean Digital Creative Competition

  • Fonds Gehandicaptensport – Empty the locker room
    Category: Non-Profit

Programmatic Awards

  • Polestar: A one-channel approach with innovation in the driver's seat
    Category: Branding / Awareness 
  • HEMA & Merkle: Verhoogde ROAS en relevantie met HEMA's omnichannel strategie
    Category: Best Omnichannel Retail Campaign 

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SAN Accenten 

  • Dentsu Creative Amsterdam
    Category: Agency of the Year
  • SNS, het menselijke alternatief voor de grote banken
    Category: Branding 360
  • Randstad Andersom Solliciteren: het succes van omdenken
    Category: Dienstverlening
  • Texels. Op z'n Texels.
    Category: Fast Moving
  • Randstad Career Mode: werk aan echte skills met games
    Category: Smart Idea

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SponsorRingen

  • Albert Heijn - Met elkaar werd het magisch
    Category: Media Kerstactivatie (Bronze)

Awards 2022

AMMA Awards

  • Albert Heijn: Het kleinste grootste liefdesverhaal van het jaar
    Category: Best Mediastrategy (GOLD)
  • Robert Heijmans
    Category: YIM Talent of the Year
  • BEN: Ben® een kerstster
    Category: Best Smart Impact (GOLD)
  • Leen Bakker & Merkle: Taste driven marketing with Leen Bakker’s data hub
     Category: Best Use of Data & Tech (GOLD)
  • Polestar x Stedelijk Museum: We Harvest Wind
    Category: Best Collaboration (SILVER)
  • T-Mobile: Het succes van 'welkom bij de Unlimiteds'
    Category: Brand of the Year (BRONZE)
  • Albert Heijn: Decision based marketing - iedereen roept het, Albert Heijn doet het
    Category: Best Use of Data & Tech (BRONZE)
  • Dentsu Benelux
    Category: Agency of the Year (BRONZE)

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AMMA's Belgium

  • RMB, Proximus & dentsu: Data & ATV as boosters of incremental reach
    Category: Best Use of Data (SILVER)
  • RMB, Proximus, Upfield & dentsu: TV & ATV, the perfect match
    Category: Best Use of 1 Media (SILVER)

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Content Marketing Awards

  • Dentsu Creative x KPN: Rare Tijden
    Category: Best video series

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Cross Media Awards

  • Dentsu Benelux
    Category: Cross Media Agency of the Year
  • Ruud de Langen
    Category: Cross Media Person 2022
  • Albert Heijn: Voetbalpassie
    Category: Cross Media Case (SILVER)

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Dutch Creativity Awards

  • Propel x dentsu Creative  
    Category: Design Product (WINNER)
  • Propel x dentsu Creative
    Category: Design Branding (WINNER)

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Dutch Interactive Awards (DIA)

  • T-Mobile: Welkom bij de Unlimiteds  
    Category: Brand (GOLD)
  • Propel x dentsu Creative 
    Category: Brand (WINNER)
  • Propel x dentsu Creative 
    Category: Honourable mention

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Dutch Search Awards

  • KLM: Flight score - Steering paid advertising towards more added value for KLM
    Category: Best PPC B2C campaign (3rd place)
  • Leen Bakker & Merkle
    Category: Best use of data (WINNER)
  • Merkle & Leen Bakker
    Category: Best use of personalization (2nd place)

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Effie Awards (The Netherlands)

  • Albert Heijn: Smallest ‘Big Love’ Story
    Category: Brand (BRONZE)
  • Albert Heijn: Dat is het lekkere van Albert Heijn!
    Category: Short Behavior (BRONZE)

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Effie Awards (Belgium)

  • Cristal: Relaunching the first Belgian pils
    Category: Brand Image Campaign (SILVER)
  • Stella Artois: Relaunch in the Belgian market  
    Category: Brand Image Campaign (BRONZE)

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Esprix Awards

  • SNS: SNS maakt van kinderen echte MonnieMasters
    Category: Sales Promotions & Activations (BRONZE)
  • Heineken/Affligem: Maakt bier, genen oorlog
    Category: Consumer Services (BRONZE)

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Eurobest Awards

  • Dentsu Creative: Adobe x Bowie
    Category: Digital Craft - UX & Journey design (GOLD / Grand Prix)
  • Dentsu Creative: Adobe x Bowie
    Category: Websites / Microsites (BRONZE)

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Friends of Search Awards

  • Leen Bakker & Merkle: Taste driven marketing with Leen Bakker’s data hub
    Category: Best SEA

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Programmatic Awards

  • Dolores Eggink (dentsu)  
    Category: Programmatic Rising Star
  • Michelle van Andel  
    Category: Programmatic Campagne Manager 

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Red Dot Awards

  • Propel x dentsu Creative  
    Category: Product Design (WINNER)

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SAN Accenten 

  • Albert Heijn: Hoe Albert Heijn weer een bekend gezicht werd
    Category: Branding 360°
  • Bol.com: De winkel van uitpakkers
    Category: Retail
  • N=5: Accept to Enter
    Category: Smart Idea
  • T-Mobile: De Unlimiteds
    Category: Service
  • Porsche: Tour of Legends x dentsu Creative
    Category: Durables

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Awards 2021

AMMA Awards

  • Albert Heijn: Predictive modeling of Share of Voice
    Category: Beste Use of Data & Technology
  • HEMA x Merkle: Predictive modeling of Share of Voice
    Category: Beste Use of Data & Technology

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Cross Media Awards

  • Transavia x Thuisbezorgd: In-Flight Delivery
    Category: Cross Media Innovation

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Customer Data Award

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DDMA Dutch CRO Awards

  • Transavia x Thuisbezorgd: In-Flight Delivery
    Category: Lindeboom audience award

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The Drum Awards

  • Albert Heijn x Posterscope: Driving footfall to Albert Heijn stores
    Category: Best Use of Digital

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Dutch Creativity Awards

  • Malaria No More: Draw The Line Against Malaria
    Category: Art Direction

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Dutch Interactive Awards

  • Merkle x HEMA: Meer bezoekers, meer gebruiksgemak, MEER HEMA  
    Category: Data

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Dutch Search Awards

  • Albert Heijn x iProspect
    Category: Best PPC B2C campaign 
  • De Bijenkorf x Merkle
    Category: Best use of personalisation 
  • Hema x Merkle
    Category: Best branding & display campaign
  • Cadac Group x Merkle
    Category: Best SEO &B2B campaige
  • NS International x Merkle
    Categorye: Best e-mailmarketing campaige

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Effie Awards

  • Hertog Jan (Ab InBev): Grand Prestige Vatgerijpt - Een vat vol impact
    Category: Impactful Proposition
  • KPN: SuperWifi
    Category: Impactful Proposition
  • Crisp: Beter eten, lekker geregeld
    Category: Branded Customer Experience
  • Bol.com: Het grote speelgoedboek van de winkel voor blije koppies
    Category: Behavior (Long)
  • Polestar: Polestar 2 Launch
    Categorie: Touchpoint
  • EG: Launch Lunestil
    Categorie: Media Use

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Esprix Awards

  • Bol.com: De winkel van blije koppies bezorgen
    Category: Business to consumer
    Category: Retail, etail & ecommerce
    Category: Sales promotions & Activations
  • ASN Bank: Goed doen met geld
    Category: Consumer Services 
  • Pon Porsche Import: Macan 5AM Club
    Category: Sales promotions & Activations

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Friends of Search Awards

  • HEMA x Merkle: Meer bezoekers, meer gebruiksgemak, MEER HEMA
    Category: Best SEA

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Google Premier Partner Awards

  • Nationale Postcode Loterij x Merkle
    Category: Brand Awareness
  • Merkle
    Category: Account Team

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Programmatic Awards

  • De Bijenkorf  x Merkle
    Category: Most Effective Campaign
  • Kia Karanko x Merkle
    Category: Talent Awards - Rising Star

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SAN Accenten 

  • KPN: Ode aan Nederland
    Category: Corporate

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Awards 2020

AMMA Awards

  • Albert Heijn | Terug van 'weggeweest': Advertiser of the year
  • YIM Talent of the Year: Charelle Uhlenbeck
  • Best content- and engagementstrategy: Posterscope Netherlands - Nooit meer alleen spelen dankzij UNO speelkwartier
  • Jupiler: Don’t Drink & Drive - Best Creative Media Use (Silver)
  • Estée Lauder: Black Friday - Best Use Of Data & Performance Marketing (Silver)
  • AB InBev / Leffe 0.0%: Launch Campaign - Best Media Strategy (Bronze)

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Belgium AMMA winners

ADCN

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Cross Media Awards

  • Advertiser of the Year: Albert Heijn

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DIA Awards

  • Crisp – Farm to fork voor het grote publiek – E-commerce (Gold)

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D&AD

  • Volkswagen Road Tales: Digital (Gold)
  • Volkswagen Road Tales: Experiential (Gold)
  • Volkswagen Road Tales: Digital Design (Silver)
  • Volkswagen Road Tales: Radio & Audio (Silver)

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Effie

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Esprix

  • Volkswagen: Snelweg Sprookjes - Silver, category Durables
  • Volkswagen: Snelweg Sprookjes - Silver, category Experimental 
  • Crisp: Bronze, category Retail, etail & ecommerce

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MIXX Awards

  • Estée Lauder: Black Friday

Spin Awards

  • Social media: Volkswagen Klassewerk (Gold)
  • Crisp: Innovation (Silver)
  • Crisp: Digital Service Idea (Gold)
  • Crisp: Design (Silver)

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SAN ACCENTEN

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Amma awards