Whitepapers

Future of Home

The Future of Home report examines some of the key trends at play in the home sphere and serves as a guide for marketers eager to make the most of the home opportunity.

Decoding Data Dynamics | Digital Society Index 2020

Consumer attitudes to personal data can be hard to decode. But understanding them is key to delivering more relevant, engaging consumer experiences. Our third annual survey of 32,000 people across ...

isobar | Capitalise on Commerce

isobar's 'Capitalise on Commerce' report examines the Five Steps to enhance your brand’s customer experience strategy. 1. Discover your brand’s untapped potential  2. Transform your brand to meet t...

Techlash or Techlove? Connecting beyond the Crisis

Could the COVID-19 crisis lead us to a more positive personal relationship with digital technologies—and what are the implications for brands? This report explores how COVID-19 is forcing us to re-...

COVID-19 Response | SEO

In response to the current pandemic, the SEO team of iProspect in the Netherlands has created a playbook that seeks to better understand the state of organic search post-COVID-19 in the Dutch marke...

In Brands We Trust: iProspect x Microsoft

Global consumer research into the Intersection of Privacy, Customer Experience and Brand Loyalty  The amount of data that is generated and collected has grown exponentially over the past few decade...