dentsu Creative 2021 Trends Report
A report demonstrating that creativity, technology and innovation are our last unfair advantage in driving a return to growth in 2021 and beyond.
Brave New Normal presents a positive view of the years to come – reframing the potential for brands and encouraging them to embrace a new creative canvas: presenting the integration of creativity and technology as the greatest opportunity our industry has ever known.
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2021 Customer Experience Imperatives
This year’s Imperatives take you beyond marketing to reflect on the transformation required to meet the needs of customers across marketing, sales, commerce, and service. We’ll outline the formula ...The Cookie Apocalypse - A data strategy for the post cook...
Tactics to build a powerful data strategy in the post cookie world. Amidst a global health crisis, widespread economic disruption, and accelerated digital transformation, it isn’t surprising that h...In Brands We Trust: iProspect x Microsoft
Global consumer research into the Intersection of Privacy, Customer Experience and Brand Loyalty The amount of data that is generated and collected has grown exponentially over the past few decade...Decoding Data Dynamics | Digital Society Index 2020
Consumer attitudes to personal data can be hard to decode. But understanding them is key to delivering more relevant, engaging consumer experiences. Our third annual survey of 32,000 people across ...Future of Home
The Future of Home report examines some of the key trends at play in the home sphere and serves as a guide for marketers eager to make the most of the home opportunity.
COVID-19
COVID-19 Response | SEO
In response to the current pandemic, the SEO team of iProspect in the Netherlands has created a playbook that seeks to better understand the state of organic search post-COVID-19 in the Dutch marke...Technology
How can brands use emerging technology to deliver better marketing outcomes?
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