Out Of Home Trend Report 2022/2023
The trend report explores the boundary between the digital and physical; how does a medium like out of home (OOH) relate to the metaverse? We discuss how OOH is developing and how brands can share sustainable and believable content within the traditional media space as well as in the emerging metaverses. Dentsu also predicts that omnichannel planning will be a key driver of the growth of (D)OOH.
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Global Ad Spend Forecasts July 2022
Advertising investment is forecast to grow by 8.7% globally in 2022, according to the latest dentsu Global Ad Spend Forecast report. The twice-yearly report which combines data from close to 60 mar...
Whitepaper
Meet us at the new intersection of media
iProspect, a dentsu company, unveils its latest thinking in this year’s Future Focus 2022 report, which brings a new perspective on how media intersects with society and societal trends. Within its...
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Shopper DNA : The Future of Retail
As the world adapts to life in the new normal, it is time to go back to the future. In the dentsu Consumer Vision 2030, we recognised four overarching themes that will influence consumer behaviour ...
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Gamified Commerce
Gamified Commerce It’s time for brands to play With the rise of platform-based economy and new behaviours driven by the next generation, Gamified Commerce will be an essential component of brand...
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The Rise of Sustainable Media
Given the speed and severity at which this climate emergency is impacting the planet, and its potential to transform industries, and create new markets, there is no time to be complacent. It is imp...
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2022 Creative Trends: New Worlds Order
The 'New Worlds Order’ theme reflects a profound shift away from traditional centres of commerce, community and connection. Some talk of the Great Resignation, others about the possibility of anoth...Technology
How can brands use emerging technology to deliver better marketing outcomes?
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