Crisp from farm to fork
Crisp is the online marketplace for everyone who wants better everyday food. Crisp is on a mission to make better food available for the many. Crisp focuses on super fresh and seasonal food, directly stocked from 500 suppliers. To achieve its mission, Crisp needs to make better daily groceries accessible for a wide audience that comes back on a regular basis.Strategy: We won’t make premium grocery shopping easier, but we will make daily grocery shopping better.
We do not position Crisp as ‘organic’, ‘local’ or ‘healthy’. Even though almost all Crisp products meet these standards, people will associate this with expensive, luxurious, occasional. We choose to tell a simple story: better taste, super fresh and better quality. In everything we do, we focus on day to day products to convince the consumers of the accessible products. We present the products in an attractive visual style using photography and illustrations.
Crisp is next-generation retail, with an ambitious purpose, a smart business model and innovative technology. But that alone doesn’t make you a successful disruptor. Thanks to rapid prototyping and user testing, we arrived at the ultimate easy user experience. A super intuitive and inspiring shopper experience, made for the mobile era. Every success screen is a happy moment. Live tracking for delivery and integrated personal service through WhatsApp, complete the experience.
Crisp is super fresh and local. Therefore the identity we designed follows the seasons. The flexible logo changes every month to highlight a fresh and seasonal product. We deliberately chose for a colourful set of colours, fresh photography and tasty photography, used in out-of-home, mobile ads, social media content and all owned touch points, including the app itself, making navigation a joy every time.
- Within the first year we sold 2.2 million products.
- In the first year clients order 70% of their daily groceries from Crisp.
- 58% of the customers came in through organic traffic.
Awards won:
Golden Spin award - category Digital Service Idea
Silver Spin award - category Design
Bronze Esprix - category Retail & E-commerce
Bronze Dutch Creativity Award - category Design
iMonitor: Ad Quality Checker for Paid Social Campaigns
Sending potential customers to dead landing pages is a horror scenario. Money down the drain… iMonitor ensures paid social advertisements quality and automatically verifies clients' websites ava...
iScraper - Digital Demands Automation
In an everchanging world of innovation. The search for automation becomes the only solution to excellence.
iActivate Express: Campaign Automation for small & mid-si...
Sola needs to show search ads for products that are in stock (DUH!). Based on proprietary iActivate Express-tool, we set-up a PPC account quickly. The scalable set-up allows the advertiser to up...
Data-driven DOOH campaign target on specific customer gro...
Albert Heijn used mobile data to gain insights into where and when reach specific customer sales segments. These insights were gathered and translated into a highly relevant, data-driven DOOH ca...
Small act of kindness
Blue Band supports families with growing up kids, also in times of Covid-19. We proved this by small act of kindness in a perfect fit with brand domain. #Kidsbakingforkids, create special moment...
UNO playground object fights against loneliness
Posterscope created the UNO ‘Let’s play along’ playground for primary schools to fight loneliness among children and to raise awareness for this underexposed problem. It helps connect lonely chi...
Crisp, the online marketplace
Crisp is the online marketplace for everyone who wants better everyday food. Crisp is on a mission to make better food available for the many. Crisp focuses on super fresh and seasonal food, dir...
Albert Heijn Christmas 2019: Consistency and focus
How a strong focus has led to the highest daily turnover in the history of Albert Heijn.
iProspect: Tele2
Snapchat is the channel to make selfies. Tele2 wants to magnify this behavior and celebrate it exuberantly, to show the whole of the Netherlands that you can get unlimited unlimited selfies with...
Fetch: Telegraph Media Group
Driving loyalty for The Telegraph with targeted app download campaigns and personalised re-engagement.
Cubanisto Chatbot
Unxpctd conversations with Cubanisto : for some, websites are not relevant anymore. Chat with Cubanisto’s friendly and dynamic Facebook bot to get the latest on parties, playlists and more.
Vizeum: ASN Bank
Based on this insight, an umbrella strategy has been chosen to popularize sustainable banking: making ASN Bank more attractive and more accessible for a broader group.
Snelwegsprookjes
Children are increasingly looking to screens for entertainment in car journeys, so how can we use technology to stimulate children’s imagination while traveling?
For Volkswag...
Carat, The Story Lab, Amnet: Durex
Durex wants to connect with young people through locally developed content and convince them of the importance of safe sex in order to stimulate condom use. Only, safe sex is not a sexy topic. S...
ACHTUNG! mcgarrybowen: Volkswagen
How can we improve the perception of the brand value ‘innovation’ by showcasing all innovation in the newest generation Volkswagen, but without losing the human character that Volkswagen has est...
KLM: iProspect
iProspect and KLM Royal Dutch Airlines are digital partners since 2011. Since then, the activities have grown to 73 markets in 25 different languages. The partnership between
Carat, The Story Lab, iProspect: Microsoft
Carat was asked by Microsoft to introduce Surface Book in the Netherlands. Overall goal of the campaign was to increase awareness and purchase intent for this new laptop, that should lead to a m...
Merkle: Marlies Dekkers
Merkle's collaboration met marlies | dekkers started out as an informal acquaintance with the business of the iconic brand. It grew into a long-term partnership to learn innovation and from each...
iProspect: Action
iProspect developed a test to determine the incremental value of the measured Store Visits. For this experiment we started with the following research question: To what extent can measured Googl...