How COVID-19 is changing consumption and media

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As the coronavirus outbreak has turned into a global pandemic, individuals, governments and businesses around the world are striving to figure out the best ways to protect themselves, their families, their citizens and their employees.


With everyone legitimately turning their attention to what matters the most - health and the preservation of life – their responses are drastically changing the way we live, and, as a consequence, impacting our entire economy. In particular, we see many companies going all out not only to minimise disruption for their consumers, but also to embrace a bigger role in supporting them as people with many facets of their daily lives.

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