dentsu 2022 Creative Trends Report

Dentsu - Creative Trends 2022: New Worlds Order
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Five key themes to help inform the most future facing business strategies.

Prepared by leading strategists, creatives and technologists from across dentsu’s global creative offering – including experts from DentsuMB, Isobar, 360i and Dentsu agencies – the report demonstrates a profound shift away from conventional centres of congregation, community and ownership towards new, decentralised and radically democratised models.

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