In an era where digital advertising often overwhelms and intrudes, Out-of-Home (OOH) advertising emerges as a refreshing alternative, capturing consumer attention in a non-intrusive and highly trusted manner. The Benelux OOH market is experiencing significant growth, with a notable increase in ad spend driven by the rise of Digital Out-of-Home (DOOH) screens. This document explores the key trends and innovations shaping the OOH industry in 2024, highlighting how advanced data integration and new methodologies are revolutionising campaign planning and execution.