New ideas in challenging times with Santa Maria

Vizeum

Despite the ongoing global COVID-19 crisis and associated economic slowdown, Dentsu continues creating great ideas for great brands. Santa Maria is known for their Tex Mex spices, toppings, wraps and recipes. As potential customers are currently spending the majority of time in their own homes due to COVID-19 isolation policies, Santa Maria is using this as a springboard for their inspirational meal ideas in the form of healthy eating suggestions and tasteful recipes.

Dentsu’s Vizeum & iProspect have teamed up with StukTV to deliver the above brand strategy focusing on teenagers, young adults and students. With an expected 5M views over the course of 5 weeks; this is expected to reach the home of millions. During 5 live shows viewers can participate interactively at home via Instagram, TikTok, Whatsapp and YouTube. Next to nice shout-outs and traditional billboarding (‘This program is powered by...’), the show is interactive; facilitating video connections with influencers and famous guests who can also participate in the show. 

Today it is not just about craziness and entertainment, StukTV is also socially committed. Thomas from StukTV will make a lovely dinner on the spot using the products of Santa Maria, to inspire the target audience of 14-25 y/o to cook a nice dinner for themselves, their parents, roomies, etc. StukTV Live is broadcasted every Friday at 4 PM via their YouTube channel and StukTV's Instagram account.