Transforming dentsu: Belgium Update

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Since 2019 dentsu international have been undergoing a transformation across our business to create a simplified organization. With the impact of the global pandemic, we have accelerated our transformation plans in Belgium, to ensure we are operating effectively and with agility to futureproof our business.

Creating a simplified organization that is easier for our clients and partners to navigate and will enable delivery of high-quality integrated solutions that align with evolving needs in today’s fast-moving world. 

Over the course of 2021 we will establish a new legal entity in Belgium to create an integrated organizational structure with the services already in place in the Netherlands, forming one joint Benelux organization that works in one team with its clients across countries. This dentsu Benelux organization will provide our clients with access to not only 200 specialists in media, but also the opportunity to leverage our strong presence in Creative and expertise in data and CXM. 

In the coming months the dentsu Benelux team will set up the new legal entity with the aim to be operational by June. This will also include a transition of selected services and talent from dentsu Belgium organization.