How can brands build a digital society that works for everyone?
The digital economy has delivered huge benefits to society. But it has also led to some unintended, negative consequences. The challenge now is for brands to address these head-on and deliver a digital economy that works for all in society.
How brands should talk, not just listen
In pursuit of personalisation, many brands have lost some of their power to shape consumer demand. And in trying to meet every individual need, they’ve often diluted their own identity. This short paper, developed in collaboration with Longitude (a Financial Times company) and drawing on interviews with industry experts, finds that many bold brands are now reasserting themselves, deepening consumer relationships across five key dimensions.Download Report
How brands should talk, not just listenIn pursuit of personalisation, many brands have lost some of their power to shape consumer demand. And in trying to meet every individual need, they’ve often diluted their own identity. This short ...
Mind the GapSustainability initiatives feel great. And that makes them powerful marketing tools. But how do marketers ensure that ambition is matched by delivery on environmental promises?
Hear Her VoiceGlobalisation. Competition. Technology. South-East Asian women are capitalising on the growing opportunities for entrepreneurship with sustainable, tech-powered ventures.
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COVID-19 Response | SEOIn response to the current pandemic, the SEO team of iProspect in the Netherlands has created a playbook that seeks to better understand the state of organic search post-COVID-19 in the Dutch marke...
How can brands keep pace with tomorrow’s digital consumer?Link to Consumer
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How can brands use emerging technology to deliver better marketing outcomes?Link to Technology
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