
0
Uplift in brand interest
0
million views on Youtube video starring Roxeanne Hazes
0
Snapchat Lens in the Netherlands
0
SEC average use of lens (benchmark 10-20 sec.)
Challenge
Tele2 wants to become the most popular telecom provider in the Netherlands. We want to make everybody part of the colourful and fun rebel world of Tele2. With Unlimited Data and so much fun stuff you can do with it, we create campaigns that are always a little edgier than you might expect from a telecom provider. But there are still hard to reach audiences. The hardest? The Snapchat generation, with their eyes glued to their screens. If making the perfect selfie is a life ambition of our target group, why not create something to help them out a little. Something that gives them the most kissable lips, puppiest eyes and to die for cheekbones. In only a few seconds? We created the Super Super Super Selfie Lens. A tailor made Snapchat Lens that was used throughout the entire campaign. We asked popstar singer and selfie queen of the Netherlands, Roxeanne Hazes, to write a song about it. The music video and all Super Super Super Selfie footage was used to reach all target groups, even the ones without Snapchat, in other media. A fully integrated campaign with Snapchat at its heart.
Strategy
We seriously wanted to reach the Snapchat generation with something they really need: a Super Super Super Selfie.
Everybody loves to share selfies. Especially this generation. But taking perfect selfies can take a lot of time. Getting the right lighting, the perfect angle, and the best expression. Research shows the average time spent on perfect selfies is more than five hours a week. That’s why Tele2 presents the Super Super Super Selfie Snapchat Lens.
But, we wouldn’t be Tele2, if we didn’t want everyone else to join the party as well. With Snapchat at its core, we aimed to involve all other target groups, even the ones without Snapchat.
Solution
The first thing to do, of course, was create the best selfie Lens ever. With the most kissable lips, highest cheekbones, and puppiest eyes possible. Creating a perfect selfie is hard work! The night before the launch of the Lens, Roxeanne Hazes presented her music video and the Tele2 Super Super Super Selfie Lens on national TV. The Lens itself was only live for the next 24 hours, but with the footage shot in that 24 hours, we created a month-long campaign with a special Snapchat code on every ad, that would unlock the Lens. All you had to do is grab your phone, snap the code and place your beautiful face in front of the Super Super Super Selfie Lens.
UNO playground object fights against loneliness
Posterscope created the UNO ‘Let’s play along’ playground for primary schools to fight loneliness among children and to raise awareness for this underexposed problem. It helps connect lonely chi...
Crisp, the online marketplace
Crisp is the online marketplace for everyone who wants better everyday food. Crisp is on a mission to make better food available for the many. Crisp focuses on super fresh and seasonal food, dir...
Albert Heijn Christmas 2019: Consistency and focus
How a strong focus has led to the highest daily turnover in the history of Albert Heijn.
iProspect: Tele2
Snapchat is the channel to make selfies. Tele2 wants to magnify this behavior and celebrate it exuberantly, to show the whole of the Netherlands that you can get unlimited unlimited selfies with...
Vizeum: ASN Bank
Based on this insight, an umbrella strategy has been chosen to popularize sustainable banking: making ASN Bank more attractive and more accessible for a broader group.
Snelwegsprookjes
Children are increasingly looking to screens for entertainment in car journeys, so how can we use technology to stimulate children’s imagination while traveling?
For Volkswag...
Carat, The Story Lab, Amnet: Durex
Durex wants to connect with young people through locally developed content and convince them of the importance of safe sex in order to stimulate condom use. Only, safe sex is not a sexy topic. S...
ACHTUNG! mcgarrybowen: Volkswagen
How can we improve the perception of the brand value ‘innovation’ by showcasing all innovation in the newest generation Volkswagen, but without losing the human character that Volkswagen has est...
KLM: iProspect
iProspect and KLM Royal Dutch Airlines are digital partners since 2011. Since then, the activities have grown to 73 markets in 25 different languages. The partnership between
Carat, The Story Lab, iProspect: Microsoft
Carat was asked by Microsoft to introduce Surface Book in the Netherlands. Overall goal of the campaign was to increase awareness and purchase intent for this new laptop, that should lead to a m...
Merkle: Marlies Dekkers
Merkle's collaboration met marlies | dekkers started out as an informal acquaintance with the business of the iconic brand. It grew into a long-term partnership to learn innovation and from each...
iProspect: Action
iProspect developed a test to determine the incremental value of the measured Store Visits. For this experiment we started with the following research question: To what extent can measured Googl...
Isobar, Posterscope: C&A Christmas campaign
Due to the power of the combination of OOH and mobile location data and the variation in message, we have been able to reverse the declining trend in store visits. Secondary objective was to inc...
dentsuACHTUNG! Diageo
The Bar is using gamification to keep track of progress and give aspiring mixologists a sense of achievement. Based on progress, we suggest increasingly advanced cocktails and introduce new tec...
Posterscope, Carat and isobar: C&A
Activating store visits by working with a unique hyper-location technology partner, we built an integrated solution that combined OOH with mobile programmatic.
Carat: Diageo
Carat: Arla
Activating positive sales and trust in Arla's product by using media channels to emotional and engage the audience.