0
Footfall uplift for those who have seen OOH
0
Footfall uplift for those who have seen OOH and mobile
0
Sales uplift in the 70 participating stores
0
engagement rate of the expressions (6x higher than benchmark in retail)
Challenge
The main objective for C&A is to create more store visits at the branches. Due to strong competition, an increase in the online purchase of clothing and the fact that people in the offline world are increasingly shopping more and more, that is not an easy task. Due to the power of the combination of OOH and mobile location data and the variation in message, we have been able to reverse the declining trend in store visits. Secondary objective was to increase fire and product awareness.
Strategy
With an audience-first approach, it is crucial to understand how fashion shoppers move in the real world. By working with a unique hyper-location technology partner, we were able to build an integrated solution that combines OOH with Mobile programmatic. We have drawn customized geo-fences and polygons around all participating stores. This way we can say whether someone is in the store or outside in the parking lot. We have also drawn geographical fences around all OOH objects. In this way we can reach people in the neighborhood with a different message and at the same time obtain OOH insights. We then profiled consumers on the basis of their historical location behavior. Think of store visits from the past at the C&A or competitors. We have added these relevant target group segments to the campaign for the awareness objective. Finally, Isobar has made mobile optimized rich media creatives with locators and vertical video. Each point of contact was thus transformed into a relevant brand experience of high quality.
Solution
We have been aware of location targeting for some time, but in the past we have not performed as accurately as in this case. In addition, reporting the impact on the business is often the biggest challenge. We have shown that the use of OOH & Mobiel has a positive effect on C&A's store visit. 70 of the 123 stores participated in the campaign. The remaining 53 stores were the control group. The results do not lie: 26% uplift for the 70 stores with an OOH campaign versus the 53 stores without OOH. 40% uplift for the combination with mobile. In addition, we also received the indexed sales figures. We see an uplift of 13% in the 70 stores that participated in the campaign versus the remaining 53 stores.
Case Intergamma - Data Driven Indexable Faceted Navigatio...
All of Intergamma’s product lister pages contain the option to filter on a specific brand or product type in the facet navigation. Selecting a filter resulted in a URL with complex parameters. T...
iMonitor: Ad Quality Checker for Paid Social Campaigns
Sending potential customers to dead landing pages is a horror scenario. Money down the drain… iMonitor ensures paid social advertisements quality and automatically verifies clients' websites ava...
iScraper - Digital Demands Automation
In an everchanging world of innovation. The search for automation becomes the only solution to excellence.
iActivate Express: Campaign Automation for small & mid-si...
Sola needs to show search ads for products that are in stock (DUH!). Based on proprietary iActivate Express-tool, we set-up a PPC account quickly. The scalable set-up allows the advertiser to up...
Data-driven DOOH campaign target on specific customer gro...
Albert Heijn used mobile data to gain insights into where and when reach specific customer sales segments. These insights were gathered and translated into a highly relevant, data-driven DOOH ca...
Small act of kindness
Blue Band supports families with growing up kids, also in times of Covid-19. We proved this by small act of kindness in a perfect fit with brand domain. #Kidsbakingforkids, create special moment...
UNO playground object fights against loneliness
Posterscope created the UNO ‘Let’s play along’ playground for primary schools to fight loneliness among children and to raise awareness for this underexposed problem. It helps connect lonely chi...
Crisp, the online marketplace
Crisp is the online marketplace for everyone who wants better everyday food. Crisp is on a mission to make better food available for the many. Crisp focuses on super fresh and seasonal food, dir...
Albert Heijn Christmas 2019: Consistency and focus
How a strong focus has led to the highest daily turnover in the history of Albert Heijn.
iProspect: Tele2
Snapchat is the channel to make selfies. Tele2 wants to magnify this behavior and celebrate it exuberantly, to show the whole of the Netherlands that you can get unlimited unlimited selfies with...
Fetch: Telegraph Media Group
Driving loyalty for The Telegraph with targeted app download campaigns and personalised re-engagement.
Cubanisto Chatbot
Unxpctd conversations with Cubanisto : for some, websites are not relevant anymore. Chat with Cubanisto’s friendly and dynamic Facebook bot to get the latest on parties, playlists and more.
Vizeum: ASN Bank
Based on this insight, an umbrella strategy has been chosen to popularize sustainable banking: making ASN Bank more attractive and more accessible for a broader group.
Snelwegsprookjes
Children are increasingly looking to screens for entertainment in car journeys, so how can we use technology to stimulate children’s imagination while traveling?
For Volkswag...
Carat, The Story Lab, Amnet: Durex
Durex wants to connect with young people through locally developed content and convince them of the importance of safe sex in order to stimulate condom use. Only, safe sex is not a sexy topic. S...
ACHTUNG! mcgarrybowen: Volkswagen
How can we improve the perception of the brand value ‘innovation’ by showcasing all innovation in the newest generation Volkswagen, but without losing the human character that Volkswagen has est...
KLM: iProspect
iProspect and KLM Royal Dutch Airlines are digital partners since 2011. Since then, the activities have grown to 73 markets in 25 different languages. The partnership between
Carat, The Story Lab, iProspect: Microsoft
Carat was asked by Microsoft to introduce Surface Book in the Netherlands. Overall goal of the campaign was to increase awareness and purchase intent for this new laptop, that should lead to a m...
Merkle: Marlies Dekkers
Merkle's collaboration met marlies | dekkers started out as an informal acquaintance with the business of the iconic brand. It grew into a long-term partnership to learn innovation and from each...