The challenge
The challenge for the SEO team was working with two very basic outdated tools (Keyword stats tool and TMS) to provide crucial data in which SEO strategies were built and roadmaps actioned. This meant more time-consuming tasks performed by specialists, resulting in a waste of hours and revenue. Also, when specialists needed to create a deliverable that would require both sources from both tools as an input, that became quite challenging. Having separate data silos that could not communicate and had no relationship to one another meant that it was difficult to pull valuable insights from data. Another major challenge was that each client had data saved in a range of progras, from G Suite to Microsoft Teams. So, we needed a solution to centralize all our clients’ keyword lists and insights in one place.
A driver of change
Digital demands automation. In a world that seems to be everchanging one must adapt and innovate. SEO as a discipline is a very fast paced, algorithm filled discipline. Therefore, we wanted to be a driver of that change. We looked and examined our current scope of work as an organic team and wanted to find repetitive tasks or deliverables that could be automated. From that the idea for iScraper was born. We wanted to build a tool that provided specialists with all the data necessary to base a solid SEO strategy on.
We wanted to have a tool that could do more than automatically categorize keywords and provide one click deliverables like organic share of voice. A tool as a one stop shop for all organic search needs without any restrictions, to save time, provide reliable data and elevate your organic game by providing smart solutions with one click of a button. A tool “built by SEO’s for SEOs”.
Hours translate into revenue
One of our main aims was to cut time wasted on tasks that could be automated in order to have those hours spent on other work simultaneously. In our world hours translate into revenue. Currently our tool is estimated to have cut our deliverable work time in half. For example, categorizing a keyword list of 5000 keywords is a tedious job. iScraper can do this in approximately in 30 minutes. Another example is doing a competitor analysis, which is a deliverable that can take anywhere from 6-30 hours. iScraper can provide an Excel sheet export in approximately 45 minutes to an hour. Then all a specialist would need to do is to finalize/polish the deliverable and draw conclusions to present to the client.
Contact the iScraper team
Any question regarding this tool, please fee free to contact one of the founders:
Mick de Boer - SEO Specialist
YouTube geo-experiment paved the way for more appointments
Carglass is mainly using traditional media, such as Radio and TV, and for years this has been very successful. Carglass is the undisputed market leader in the "glass repair market," with an assi...
Delivering a huge impact through YouTube for HEMA
After a couple of challenging years, HEMA – a well-known Dutch variety store chain – wanted to attract attention during the holidays with its biggest campaign in years.
However, massive a...
Insurance firm, Centraal Beheer, reduces CPA by 25% with ...
With the end of third-party cookies on the horizon, Centraal Beheer tasked their agency, dentsu, to develop a new cookieless solution able to drive high-quality traffic and deliver more value – ...
Dentsu's sustainable services
Time is of the essence. Sustainability, well-being, and climate are pressing and vital concerns for individuals, businesses, and consumers alike. As marketers, we have the power to make a direct...
Dentsu and Intergamma future-proof their digital measurem...
Dentsu and Intergamma future-proof their digital measurement with Google Analytics 4.
Tuning in: How dentsu increased YouTube ad recall by 188%...
One of dentsu’s clients wanted to generate better awareness and attention of its YouTube campaigns – and drive contextual relevance with key audiences. However, the team was finding it challengi...
Walibi Belgium and dentsu (re)launch the Kondaa
3 million reach for free? Mix classic media & branded content… then shake it!
After suffering two difficult years between COVID & massive flooding forcing to close the...
Intergamma: Data Driven Indexable Faceted Navigation URLs
All of Intergamma’s product lister pages contain the option to filter on a specific brand or product type in the facet navigation. Selecting a filter resulted in a URL with complex parameters. T...
iMonitor: Ad Quality Checker for Paid Social Campaigns
Sending potential customers to dead landing pages is a horror scenario. Money down the drain… iMonitor ensures paid social advertisements quality and automatically verifies clients' websites ava...
iScraper - Digital Demands Automation
In an everchanging world of innovation. The search for automation becomes the only solution to excellence.
iActivate: Campaign automation for small & mid-sized clients
Sola needs to show search ads for products that are in stock (DUH!). Based on proprietary iActivate Express-tool, we set-up a PPC account quickly. The scalable set-up allows the advertiser to up...
Albert Heijn: Data-driven DOOH campaign resulted in a new...
Albert Heijn used mobile data to gain insights into where and when reach specific customer sales segments. These insights were gathered and translated into a highly relevant, data-driven DOOH ca...
Blue Band: Small act of kindness
Blue Band supports families with growing up kids, also in times of Covid-19. We proved this by small act of kindness in a perfect fit with brand domain. #Kidsbakingforkids, create special moment...
UNO playground object fights against loneliness
Posterscope created the UNO ‘Let’s play along’ playground for primary schools to fight loneliness among children and to raise awareness for this underexposed problem. It helps connect lonely chi...
Crisp, the online marketplace
Crisp is the online marketplace for everyone who wants better everyday food. Crisp is on a mission to make better food available for the many. Crisp focuses on super fresh and seasonal food, dir...
Albert Heijn Christmas 2019: Consistency and focus
How a strong focus has led to the highest daily turnover in the history of Albert Heijn.
iProspect: Tele2
Snapchat is the channel to make selfies. Tele2 wants to magnify this behavior and celebrate it exuberantly, to show the whole of the Netherlands that you can get unlimited unlimited selfies with...
Fetch: Telegraph Media Group
Driving loyalty for The Telegraph with targeted app download campaigns and personalised re-engagement.
Cubanisto Chatbot
Unxpctd conversations with Cubanisto : for some, websites are not relevant anymore. Chat with Cubanisto’s friendly and dynamic Facebook bot to get the latest on parties, playlists and more.
Vizeum: ASN Bank
Based on this insight, an umbrella strategy has been chosen to popularize sustainable banking: making ASN Bank more attractive and more accessible for a broader group.