Snelwegsprookjes: Volkswagen

Children are increasingly looking to screens for entertainment in car journeys, so how can we use technology to stimulate children’s imagination while traveling? 

For Volkswagen we created an app that uses location-based interactive fairytales to transform ordinary road objects into magical elements of the stories. The app uses a custom developed story-engine that creates unique tales based on the location of the user. Kids only have to listen, look out of the window, and let their imagination do the rest. We gave them and their parents a good alternative for the use of screens. We wrote the fairytales in close cooperation with award winning storytellers like Joke van Leeuwen, Daan Remmerts de Vries and Herman van Veen.

Curious? Find out more at:

Download the app:

- App Store:

- Google Play Store:


dentsuACHTUNG! is a creative agency with a team of 50 creatives, designers, strategists, producers, and creators. They have a reputation for delivering creative concepts, with a high focus on execution down to the very last detail. 

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