PwC Netherlands has selected dentsu Media Benelux as its strategic media partner following a competitive pitch process. This decision strengthens the existing global relationship between the two organisations with a local partnership in the Netherlands.

With this appointment, PwC is taking the next step in transforming its media approach, moving from campaign-led activation to an integrated, data-driven ecosystem designed to maximise marketing effectiveness. Dentsu will support PwC in developing and executing a scalable media strategy that brings together brand building, performance, and measurable business impact. Through this new partnership, spanning media strategy and planning to digital marketing, dentsu will help drive sustainable growth and effectiveness across the entire customer journey.

The collaboration extends beyond media planning and buying. Dentsu will also provide expertise in digital marketing, branding, and campaign management to support long-term growth and maximise effectiveness throughout the customer journey.

“PwC has a clear ambition to use media in a smarter and more integrated way. Our role is to help translate that ambition into concrete decisions and measurable impact,” said Mark Rijsdijk, Director of Operations at dentsu Media Benelux. “As a partner, we collaborate closely, make decisions together, and continuously optimise. In doing so, we are building a media strategy that not only delivers reach but also creates demonstrable impact for both brand and business.”

“Through this partnership, we have chosen a media partner that will help us further strengthen our visibility in the market and our relevance to clients through an innovative, data-driven, and performance-focused approach. For PwC, this is not only about strong media strategy and technology, but also about establishing a future-proof way of working together that enables continuous optimisation, learning, and impact,” said Wieke Vrielink, Director Marketing & Client Development at PwC Netherlands.