Now in its 16th year, dentsu’s Human Truths in the Algorithmic Era | 2026 Media Trends report explores how brands can thrive in an era when algorithms shape attention, connection, and commerce.
As AI becomes omnipresent and audience search behaviours evolve, how can brands stay discoverable and relevant? What does it take to design experiences that balance convenience with meaningful friction?
Why are communities, creators, and shared memories becoming the new media powerhouses? How can brands authentically show up in spaces they don’t own?
In a world where attention is under siege, how can marketers move beyond saturation to create campaigns that truly resonate? What role will entertainment, gaming, and AI-generated audiences play in shaping the next frontier of brand engagement?
This year’s report identifies three enduring human truths - our desire for simplicity, connection, and meaningful attention - as compass points for navigating 2026’s complex media terrain. With practical insights and strategic considerations, dentsu experts help brands turn uncertainty into opportunity in the Algorithmic Era.
