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Download Report

2021 Customer Experience Imperatives

Since 2012, Merkle’s Imperatives Series has served as the CMO’s guide for creating competitive differentiation through marketing strategies that revolve around your most important asset: your customers. And as data and technology advancements emerge at an ever-increasing pace – and consumer expectations follow suit – it’s no longer all about the CMO. This year’s Imperatives have expanded and are a guide for CMOs, CEOs, CTOs, CIOs, COOs; in fact, the entire C-suite, all of whom are on the hook for owning and maximizing the total customer experience.

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