To help brands as they look to chart a new path to recovery and growth, dentsu has assessed the long-term consumer trends that will shape the next decade. We present a roadmap to 2030 - our consumer vision.
This research is essential reading for anyone wanting to understand the consumer of the future and how brands will need to adapt in order to make meaningful progress.
4 themes | 12 trends | 20 experts | 30,000+ consumers | 1 vision
Before the global pandemic brought the world to a standstill, we began charting the long-term consumer trends that would shape the next decade. Little did we know how quickly that analysis would be challenged.
Now, as brands look to chart a new path to recovery and growth, we’ve updated our analysis to provide a roadmap to 2030.
Based on interviews with world-renowned futurists, academics, authors and experts; multiple proprietary consumer surveys; a comprehensive innovation patent scan; and extensive secondary research and case study analysis, we present the dentsu consumer vision.
