DAN wins the tighthead
DAN’s Air NZ Rugby World Cup out-of-home campaign is the winner of oOh!media’s InnoOh!vation Award, with the airline taking away a $10,000 media package as its prize.
The campaign, which saw the creation of a content management platform that allowed creative messaging to be updated dynamically across online and out-of-home assets in unison before, during and after All Black games, received the highest percentage of votes from the Kiwi marketing & media industry.
oOh!media NZ GM Nick Vile said: The platform, created by Dentsu and called D4, gave Air NZ the opportunity to easily deliver adaptable and contextually relevant messages across multiple channels to create hype around the popular event.
“Air New Zealand was able to control the message both online and on the street in real-time through one platform and engage with Kiwis like never before through relevant, time-based messaging,” he said.
“While all seven finalist campaigns were standouts for 2019, it’s not hard to see why our media and marketing industry peers found Air New Zealand’s the most impressive and innovative.”
Air NZ was among seven finalists nominated for the award. Others included the Breast Cancer Foundation Take a stand campaign, ASB’s Clever Kash campaign, the Mondelez Caramilk launch campaign, Red Bull’s Organic Sodas campaign, Purina & SPCA’s Pawfect Match campaign and Trade Me’s News Desk campaign.
Client: Air New Zealand
Agency: Carat/Dentsu Aegis Network
Head of Data & Technology: Bram Stevens
Amplifi NZ GM: Richard Pook
Client Partner: Amy Dufty
Client Lead: Katherine Chin
Media Consultant: Rebecca Gillespie
Senior Implementation Executive: Meg Thomason
Implementation Executive: Onki Pun
Digital Analyst: Shehan Guruge
Creative Agency Lead & Strategy: Vision Thing
While all seven finalists were standouts, it’s not hard to see why our peers found Air NZ’s the most innovative.