Into the Unknown: CMO survey 2020

Catch up on our latest global webinar here.

How will your brand navigate the path to recovery and growth?

A key brand challenge created by the pandemic is identifying which consumer behaviour changes will last.

Within such an uncertain context, new thinking and innovation is needed.

Our survey of 1,350 CMOs across 12 markets – the largest of its kind – was designed this year to understand how brands are tackling this particular challenge.

We discovered that nearly half are using strategies deployed in previous recessions; while a group of frontier CMOs are charting their brands’ destinies through a number of specific strategies that set them apart from the rest.

We heard from Tia Castagno, Global MD & Client President, Leadership, Vizeum, and Tim Cooper, Global Head of Thought Leadership, Dentsu Aegis Network, as they answered key questions, including:

  • What other strategies are being used by Frontier CMOs?
  • How can your brand learn from these leaders?
  • What does this mean for the future role of marketing within your organisation?
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