Thanks for your interest in our LiveTalks global webinar, 'Into the Unknown – Dentsu Aegis Network CMO survey 2020'.

The session is available to watch again below.

How will your brand navigate the path to recovery and growth?

A key brand challenge created by the pandemic is identifying which consumer behaviour changes will last.

Within such an uncertain context, new thinking and innovation is needed.

Our survey of 1,350 CMOs across 12 markets – the largest of its kind – was designed this year to understand how brands are tackling this particular challenge.

We discovered that nearly half are using strategies deployed in previous recessions; while a group of frontier CMOs are charting their brands’ destinies through a number of specific strategies that set them apart from the rest.

Our experts answered key questions, such as:

  • What other strategies are being used by Frontier CMOs?
  • How can your brand learn from these leaders?
  • What does this mean for the future role of marketing within your organisation?

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