How will your brand navigate the path to recovery and growth?
A key brand challenge created by the pandemic is identifying which consumer behaviour changes will last.
Within such an uncertain context, new thinking and innovation is needed.
Our survey of 1,350 CMOs across 12 markets – the largest of its kind – was designed this year to understand how brands are tackling this particular challenge.
We discovered that nearly half are using strategies deployed in previous recessions; while a group of frontier CMOs are charting their brands’ destinies through a number of specific strategies that set them apart from the rest.
To explore these findings in more detail, join us for another Global LiveTalks webinar on Wednesday 16th September 14:30 BST
Our experts will answer key questions, such as:
- What other strategies are being used by Frontier CMOs?
- How can your brand learn from these leaders?
- What does this mean for the future role of marketing within your organisation?
Register for this webinar
Join Tim Cooper and Tia Castagno for this exclusive webinar as they discuss the findings and implications of our CMO surveyLink to Register for this webinar
Our latest thinking
Discover the latest thinking from across our networkLink to Our latest thinking
Catch up on our first LiveTalks global webinar
This session looked at the impact the COVID-19 crisis has had on the way we use digital technologies - and what the implications are for brands?Link to Catch up on our first LiveTalks global webinar
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