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CMO.com is powered by products within Adobe Experience Cloud that work together seamlessly. We built the site on Adobe Experience Manager, which enables content authors to easily deliver personalized content.

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Increase in Page Views

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Increase in Engaged Visitors

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Increase in Form Submissions

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Increase in SEO Traffic

Challenge

Since their last redesign, CMO.com had become visually outdated, and no longer in step with Adobe world-class design standards. So although their content was as expertly-written as ever, they ran the risk of appearing out of step with cutting-edge trends. Updating the design was critical in maintaining their thought leader status and increasing readership.

Solution

CMO.com is powered by products within Adobe Experience Cloud that work together seamlessly. We built the site on Adobe Experience Manager, which enables content authors to easily deliver personalized content. With Adobe Target, authors can discover what different readers want, then deliver the right content at the right time. Adobe Analytics gives them insight into the performance of their efforts, so they can identify what works, and where they need to make adjustments. And with Adobe Audience Manager, they can better understand their key audience segments and identify more high-value engagement opportunities.

Results

  • 21% Increase in Page Views
  • 23% Increase in Engaged Visitors
  • 103% Increase in Form Subscriptions
  • 21% Increase in SEO Traffic

Merkle

Merkle is a global data-driven performance marketing agency that specialises in the delivery of unique, personalised digital customer experiences. Its strengths in performance media, customer experience, customer relationship management, loyalty and enterprise marketing technology drive improved people-based marketing results and competitive advantage. Top clients include Dell, Target, Visa, Sanofi, AT&T, Warner Bros., HBO and GEICO.

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