The American Red Cross mobilizes the power of volunteers and the generosity of donors to prevent and alleviate human suffering in the face of emergencies. To continue successfully fulfilling its mission, they needed a first-class CMS that would support multiple users working in a collaborative environment.
Our software engineering team worked to transition the two websites to Adobe Experience Manager. By moving the sites to AEM, the American Red Cross can now create and leverage content across two different properties—all from within one platform.
Our UI/UX teams conducted in-depth donor interviews to best understand the online experience. By recognizing user frustrations, we successfully created a branding style guide kit to be used across the two sites in order to give donors a more consistent, user-friendly, and unified experience.
To help create a better online experience, we built a visually-compelling, responsive site that included content migration and incorporated much-needed elements of Search Engine Optimization.
Our technology team implemented Adobe Analytics and Adobe Target in addition to creating three different web app variations where users can register for blood drives, make online donations, and send thank you cards. Now the two websites utilize a full suite of marketing applications that harness Adobe’s best-of-class tools and features.
“Since 1881, The American Red Cross has set the standard in emergency response. Now we have a One Red Cross environment that sets the standard in unification.”- Matt Cascio, Executive Director, American Red Cross (Marketing Technology)
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The Story Lab: Street Stars
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Isobar created a location-based interactive audiobook to transform car rides into magical journeys
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dentsumcgarrybowen: Project Revoice
Activating silent voices with a program to digitally clone ALS patients’ voices so they can keep communicating as themselves even after they can no longer physically speak.
Generating conversion for GhanaPostGPS through early engagement, awareness and measurable customer actions.
Driving engagement with William Patrick Corgan's new single through a blend of creativity and technology to create a world-first VR experience.
dentsu X: Sberbank
dentsu X used outdoor ads and unique online banners to drive applications for small business loans and provide communities with the services and shops needed in their area.
360i: Change the Picture
The #ChangeThePicture campaign focused on changing the picture of male mental health.
Isobar & Carat: Dis-Moi Elliot
Dis-Moi Elliot (translated as Tell Me, Elliot) was a campaign that aimed to reduce prejudice about autism through an innovative, interactive and experimental website.
dentsumcgarrybowen: Heart Foundation
Everyone thinks they know what a heart attack looks like, but they’re almost always wrong. This campaign drew attention to the subtle warning signs and actually saved a life.
GoalKeepers17: Rallying around Global Goals
As part of the UN's Common Ground initiative, all of its members have committed to raise awareness of its Sustainable Development Goals amongst businesses and consumers.
Malaria No More: A movement to end malaria
The #MalariaMustDie campaign has been supported by a range of agencies both inside and outside the Dentsu Aegis Network with the end goal being to rally the public support for political action.
Isobar: General Motors
Driving transactions with Chevrolet through this immersive virtual showroom using spatial computing technology.
Fetch: Telegraph Media Group
Driving loyalty for The Telegraph with targeted app download campaigns and personalised re-engagement.
Driving conversion by establishing Eurostar as Europe's most-loved travel experience, using market-leading data strategy that would enable us to create real connections effectively.
Activating new business in the USA by helping more Americans travel to Australia with Qantas, by giving them a free passport.
Subverting social media to reveal what ‘real men’ feel
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