All you need to know
Procurecon 2024 was all about the rise of perceptive brands, the future of AI in our daily lives and the role of marketing as an agent of business transformation. It’s clear that the changing face of the consumer, and brands’ pursuit of growth, is triggering a wholesale re-examination of the modern marketer’s business model.
Whether you were able to make it to Procurecon or not, we've packaged up the highlights right here for you to dive into.
The Changing Face of Consumer Marketing
Procurecon 2024's keynote presentation from dentsu's Chief Commercial Officer, Anthony Groves
Consumer Vision 2035
Find out how to future-proof your brand for the next decade with dentu's latest report featuring in-depth research with over 30,000 consumers and experts from around the world. Unmissable content.
Future Fitness Assessment
The prospect of great change can be daunting, but understanding where you’re at in the journey is the critical first step in building a plan that puts your organization on the front foot. This free...