All you need to know

Procurecon 2024 was all about the rise of perceptive brands, the future of AI in our daily lives and the role of marketing as an agent of business transformation. It’s clear that the changing face of the consumer, and brands’ pursuit of growth, is triggering a wholesale re-examination of the modern marketer’s business model.  

Whether you were able to make it to Procurecon or not, we've packaged up the highlights right here for you to dive into.