Consumer Insights: Universal Activism | dentsu
Skip to main content
dentsu Logo

Global site (English)

Dentsu Group ( English | Japanese )

Language Menu

  • Asia Pacific (English)
  • Australia (English)
  • Austria (Deutsch)
  • Benelux (Nederland | English )
  • Brazil (English | Portuguese )
  • Canada (Français | English )
  • China (中文 | English )
  • Denmark (Dansk)
  • Finland (Suomi)
  • France (Français | English )
  • Germany (Deutsch)
  • Greece (English)
  • Hungary (Hungarian | English )
  • India (English)
  • Indonesia (English)
  • Ireland (English)
  • Israel (English)
  • Italy (Italiano)
  • MENA (English)
  • New Zealand (English)
  • Norway (Norsk)
  • Poland (Polski)
  • Southeast Europe (English)
  • Spain (Spanish)
  • SSA (English)
  • Switzerland (English)
  • Sweden (English)
  • Turkey (Türkçe)
  • UK (English)
  • USA (English)

Main Menu

  • Home
  • Who we are
    • dentsu
    • Our agencies
    • Our leadership
  • Our work
  • Solutions
    • dentsu gaming
    • dentsu health
    • dentsu commerce
    • Identity Solutions
    • Content Symphony
    • Merkle B2B
    • Global Tech Alliances
  • Our thinking
    • Our latest thinking
    • Blog
  • Social impact
    • Social impact
    • Diversity, Equity and Inclusion Report
  • Media & investors
  • Partners
    • Global Tech Alliances
    • Adobe
    • Salesforce
    • Google
  • Careers
  • Contact us

Download Report

Dentsu Consumer Vision: Universal Activism

Download chapter one to learn more about each of our trends.

Acclimatise now:
By 2030, the fight against climate change will be about adaptation, mitigation, and regulation as we transition to more sustainable lifestyles. Consumers will consider brand inaction on climate change to verge on criminal negligence.

A new data paradigm:
At the same time, brands will be using new, ‘offline’ strategies to reach under-the-radar communities in response to consumers willing to forego convenience and access to digital services for the sake of control over their data.

Kaleido-dentity:
The concept of identity will also give consumers new sources of belonging and identity that brands will need to navigate carefully, from values including attitudes to sustainability, granular minority rights and urban dwelling, for example.

Desert in the sunset with the text Universal Activisim in white

Thank you!

Your details were submitted successfully.

There was a problem!

It seems there was an error submitting your details. Please try again later.

Thank you!

Thank you for downloading our report. You can access the PDF at this link.

Policies

  • Our policies
  • Privacy notices
  • Cookie Notice

Contact

Sitemap

Connect

  • Visit us on Instagram
  • Visit us on Facebook
  • Visit us on LinkedIn
  • Visit us on Twitter
  • Visit us on YouTube

We use cookies to personalise content, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. You can change your cookies settings, please see our cookie policy here . Otherwise, if you agree to our use of cookies, please continue to use our website.


Accept