

SDG3 target 3.4: By 2030, reduce by one third premature mortality from non-communicable diseases through prevention and treatment and promote mental health and well-being.
0
app users
0
million earned media impressions
Where: USA
The challenge
For many military veterans, the return to civilian life is the toughest battle they face. Thrown back into their home environments, they are expected to go back to living a “normal life.” This can result in unexpected feelings of stress, shame, and denial—for both them and their families.
National Geographic wanted to encourage veterans to deal with these feelings in a positive way but had to help them overcome the stigma of seeking help. Veterans are often hesitant to try meditation and mindfulness because of the societal stereotypes it carries amongst their peers.
The execution
The answer lay in the development of the first voice-powered meditation app for veterans - Bravo Tango Brain Training.'The app is designed to help veterans overcome their anxiety about displaying vulnerability and speaks to them where they feel most comfortable: at home'.
We worked with numerous veterans’ organisations along the way to ensure we understood the needs of the potential users, while National Geographic's scripted series, entitled “The Long Road Home”, provided plenty of useful insights too for the app development.
The programme recognises over 40 moods, including anger, loneliness, anxiety, disappointment, regret, sadness, fatigue, fear and insomnia and pairs users with an appropriate exercise based on how they’re feeling. Exercises range from breathing, and focus, to grounding and visualisation, even interpersonal connection and muscle relaxation.
The approach used in the app was supported by numerous studies, including those published in the Journal of Traumatic Stress, Military Medicine and the Journal of Clinical Psychology. These studies have found that breathing-based meditation intervention can reduce stress, anxiety, feelings of depression, and slow respiration rates.
The results
Since the launch of the project, the Bravo Tango Brain Training app has gained over 10,000 new users, while the average time spent on the app in the first month of launch was 10 minutes. The launch of the app also garnered a huge amount of coverage with an estimated 405 million earned media impressions that helped to highlight the problems veterans face.
U.S. Pharmaceutical Manufacturer
From a diagnostic and descriptive analysis approach, the solution evolved into a robust advanced analytics omnichannel measurement framework that was proactive and prescriptive in nature.
Suraksha Ka Teeka
As per the Global Fund 2020-22 Report, Malaria is one of the major public health problems in India. With children 5 times more vulnerable to this disease, their cases were witnessing a sudden ou...
The Everything Book
A pioneer in modern education, The Everything Book is an internet signal aggregator. It houses a cloud-based AI packet broadcaster and assembler service that combines weak 2G mobile networks aro...
Foot Locker
Foot Locker is always looking for new ways to innovate and improve the shopping experience for its customers. As a result, the brand asked dentsu gaming to integrate a new augmented reality feat...
DENTSU CREATIVE China: KFC Re:Store
KFC is the largest and most successful restaurant brand in China. Launched in 1987, the brand has grown to encompass over 9,000 stores in 1,600 cities. A steady stream of innovation has kept the...
More Than That with Gia Peppers
Created for Black audiences and produced and distributed exclusively by underrepresented businesses, the series aims to address the inequities in the advertising supply chain by providing a plat...
The story of Siemens and a town’s energy blueprint for th...
Sustainable World
Isobar: The Perfect Candidate – Australian Futures Project
Working with Australian Futures Project, we shifted Australia’s national conversation during election time.
dentsumcgarrybowen: In Love We Trust with Sinyi Realty
Together with dentsumcgarrybowen Taiwan, Sinyi worked to produce “In Love We Trust”, a short film to encourage young Taiwanese to overcome their fear of commitment and to seeking lasting love an...
1st for Women: 16 Days of Light
Diversity and inclusion
FoxP2: First For Women
Fearless
Facing fear to empower women
Merdeka LHS: The Coca-Cola Company
For The Human Race
"For The Human Race" celebrates resilience and stubborn optimism by showcasing true stories of real people bringing hope to humanity during the COVID-19 crisis.
ViiV Healthcare: Delivering Unique Customer Journeys
Disrupting online search results to raise awareness about...
SDG3 target 3.4: by 2030, reduce by one third premature m...
India is the suicide capital of the world. Around 135,000 Indians commit suicide every year, with suicide ranking as the most common cause of death for the age group of 15–39 years. Despite thes...
The Story Lab: Street Stars
Our challenge was clear: To show our clients and media owners that we can attract and therefore monetise the attention of an extremely valuable audience.
FoxP2: IndieFin
For a digital start-up to compete, IndieFin had to rise above the noise and attract leads in a category people usually dread. IndieFin had the tough task of getting a young, digital-savvy genera...
Isobar: Volkswagen
Road Tales
Isobar created a location-based interactive audiobook to transform car rides into magical journeys
Pre-register for our 2019 Digital Society Index
dentsumcgarrybowen: Project Revoice
Activating silent voices with a program to digitally clone ALS patients’ voices so they can keep communicating as themselves even after they can no longer physically speak.
Vizeum: GhanaPostGPS
Generating conversion for GhanaPostGPS through early engagement, awareness and measurable customer actions.