Headline: Enabling 1 billion people to make better, more sustainable choices

The radical decarbonization of our business and value chain is only the first step. We also recognize that as one of the world’s largest digital media and communications networks, the biggest impact we can have is in our ability to change mindsets and influence behaviours. With 72,000 designers, creatives and innovators, we are uniquely placed to support our clients to create demand for a more sustainable and inclusive way of living.

We believe sustainable consumption and production is about balancing the needs of the planet with our needs as individu​als, businesses, and communities. At present we have an imbalance. Over the next decade we are committed to helping 1 billion people make better, more sustainable choices.

To date, we have reached more than 74 million people to encourage sustainable lifestyles through campaigns promoting circular economies, plant-based foods, electric vehicles, second-hand fashion, sustainable food production and agriculture.

We are members of Sustainable Brands, a global community of brand innovators who are helping to share the future of commerce worldwide. In June 2019, dentsu joined National Geographic, Visa, SAP, SC Johnson, Target and Nestle Waters to work with Sustainable Brands to launch Brands for Good. This initiative aims to tap into the power of its partners’ collective brand influence to create the future we need by making sustainable living simple, aspirational and impactful.

“What we do in the next ten years will profoundly impact the next few thousand… This is no longer a scientific challenge, it is a communications challenge.”

Sir David Attenborough