0
estimated impressions with no paid media support
0
average engagement time first month after launch
0
unique visits per day
Challenge
When National Geographic started production on “The Long Road Home”, a scripted drama series based on real-life service members, their lives and the effects of deployment, they knew the show would carry great weight with veterans - and they were inspired to help address some of the community’s most persistent challenges.
Historically, technology has left veterans behind. The expansion of wellness technology has been geared towards the general public, not addressing the specific needs of veterans, a population that can benefit most from these developments.
Solution
To address this, 360i partnered with former Air Force psychologist Dr. Michael Valdovinos whose meditation and mindfulness based treatments have been proven to reduce stress and help veterans cope.
360i created “Bravo Tango Brain Training”, a first-of-its-kind voice-powered app that democratizes veteran access to mental healthcare. The app recognizes 40+ moods and pairs the user with an appropriate treatment exercise based on Dr. Valdovinos’ practice.
While most veterans don’t qualify for even the most basic VA benefits, the app modernizes veteran access to healthcare, putting resources and treatment methods at their fingertips. As Mashable summarized, “Veterans dealing with stress have a new option for self-care, and they don't need to leave the house to use it.”
Result
Bravo Tango Brain Training is a powerful tool for an underserved population that delivers renewed attention to important veterans’ issues.
Post-launch, Bravo Tango Brain Training saw an average of 400 unique visits per day, with thousands of unique visitors spending an average of 10 minutes with the program.
This furthers the real-world impact of “The Long Road Home”, helping to make it one of NatGeo’s highest rated scripted series premieres in 2017.
BWM Dentsu: Project Revoice
Activating silent voices with a program to digitally clone ALS patients’ voices so they can keep communicating as themselves even after they can no longer physically speak.
Isobar: Aeronaut
Driving engagement with William Patrick Corgan's new single through a blend of creativity and technology to create a world-first VR experience.
Vizeum: GhanaPostGPS
Generating conversion for GhanaPostGPS through early engagement, awareness and measurable customer actions.
dentsu X: Sberbank
dentsu X used outdoor ads and unique online banners to drive applications for small business loans and provide communities with the services and shops needed in their area.
BC&F Dentsu: Heart Foundation
Everyone thinks they know what a heart attack looks like, but they’re almost always wrong. This campaign drew attention to the subtle warning signs and actually saved a life.
Isobar & Carat: Dis-Moi Elliot
Dis-Moi Elliot (translated as Tell Me, Elliot) was a campaign that aimed to reduce prejudice about autism through an innovative, interactive and experimental website.
GoalKeepers17: Rallying around Global Goals
As part of the UN's Common Ground initiative, all of its members have committed to raise awareness of its Sustainable Development Goals amongst businesses and consumers.
360i: Change the Picture
The #ChangeThePicture campaign focused on changing the picture of male mental health.
Malaria No More: A movement to end malaria
The #MalariaMustDie campaign has been supported by a range of agencies both inside and outside the Dentsu Aegis Network with the end goal being to rally the public support for political action.
Carat: The Coca Cola Company
Changing the current TCCC guideline and set new benchmarks for the future references.
Fetch: Telegraph Media Group
Driving loyalty for The Telegraph with targeted app download campaigns and personalised re-engagement.
iProspect: Eurostar
Driving conversion by establishing Eurostar as Europe's most-loved travel experience, using market-leading data strategy that would enable us to create real connections effectively.
BWM Dentsu: Qantas
Activating new business in the USA by helping more Americans travel to Australia with Qantas, by giving them a free passport.
Vizeum: Pegasus
Son dönemlerin en popüler canlı bilgi yarışması Hadi ile gerçekleştirilen sponsorluk projesi.
360i: National Geographic
Using voice technology to democratize veterans’ access to mental healthcare.
360i: HBO
360i partnered with HBO to debut the network’s first full-scale voice skill with “Westworld: The Maze,” an immersive gaming skill allowing Westworld fans to go on their own quest for consciousne...
Fetch: Mozilla
Fetch designed a multi-platform media strategy with the campaign tagline ‘Fast For Good’ to launch new browser Firefox Quantum.
Carat: Lenovo Game-On
Lenovo E-Game sektörüne sıradışı bir proje ile sektöre yeni bir soluk getiriyor.
Grip: Testicular Cancer Canada
Grip invited Canadians to share their most hilarious, most mortifying stories to show that compared to lots of other stuff we all go through, talking to your doctor about your testicles is hardl...