According to RECMA's newly released "Overall Activity Volume 2025 Report," dentsu Media, comprising Carat, dentsu X, and iProspect under dentsu Taiwan, has once again secured the No.1 position in Taiwan's media market. Notably, dentsu X also ranks No.1 individually among single brands. Combined, the three agencies' scale further affirms dentsu Media's position as the leading media group by overall industry scale.

Figure 1. dentsu Media Retains the No. 1 Position in RECMA’s 2025 Taiwan Overall Activity Volume Rankings

Robin Lu, CEO of dentsu Media Practice and dentsu X, stated: "Our scale gives clients a structural advantage, but more importantly, it reflects the trust our clients have placed in us over time, which is what truly drives impact." Backed by comprehensive, real-time market intelligence, cross-brand and cross-disciplinary expertise, and a closely connected ecosystem of partners, dentsu Media continues to break through conventional boundaries, channeling the group's substantial resources into client service and unlocking new growth opportunities for brands.

Figure 2. Robin Lu, CEO of dentsu Media Practice and dentsu X

Looking ahead, dentsu Media will continue investing in AI technology, staying at the forefront of technological development by actively integrating People Intelligence (PI) with Artificial Intelligence (AI) to create more forward-looking media solutions. This renewed No.1 ranking in RECMA's Overall Activity Volume assessment reflects the integration capabilities and resource strength built through dentsu's long-term investment. Moving forward, dentsu will continue to deepen its human-centric insight capabilities, combining AI with cross-disciplinary integration to help brands build more stable and resilient growth momentum amid a changing market landscape.

Figure 3. dentsu Taiwan­