dentsu one Taiwan Appoints Hirofumi Matsuyama as Vice President to Strengthen Japanese Client Integration and Market Synergies

dentsu one Taiwan, a creative agency within dentsu Taiwan, has announced the appointment of Hirofumi Matsuyama as Vice President, Japanese Business. In this role, Matsuyama-san will lead the Japanese client service division, enhancing strategic integration and creative excellence across Taiwan and Japan. His appointment underscores dentsu’s long-standing commitment to Japanese clients and its deep cultural fluency in the Japan–Taiwan business corridor.

Matsuyama-san brings over 22 years of experience in advertising and marketing since joining Dentsu Inc. Tokyo in 2002. He has worked with many of Japan’s most influential brands, helping drive both strategic innovation and localized execution for global clients. His expertise spans integrated marketing, corporate branding, business consulting, product innovation, large-scale event planning, B2B business development, and startup incubation. With a deep understanding of Japanese business culture—including communication rhythms, decision-making structures, and quality expectations—Matsuyama-san is uniquely positioned to deliver culturally attuned marketing solutions.

Among his recent accomplishments, Matsuyama-san played a pivotal role in the creative direction and execution of the world’s largest aquatic performance for the upcoming Osaka-Kansai Expo, showcasing his exceptional integration and leadership capabilities. He also led the development of resilience-focused corporate campaigns during the pandemic, which earned top honors at the Dentsu Advertising Awards Grand Prix.

Gary Chi, CEO, Creative Practice, dentsu Group Taiwan, commented:“Matsuyama-san brings not only extensive expertise but also cultural depth. His proven track record in Japan equips us to better understand and serve our Japanese clients with greater precision, sensitivity, and value. His addition represents a strategic step in expanding our local integration capabilities while reinforcing our long-term commitment to the Japanese market.”

Taku Ozaki, Managing Director of dentsu Group Taiwan and Head of Japanese Business, added:“Matsuyama-san’s appointment marks a significant enhancement to our long-standing partnership with Dentsu Inc. Tokyo. His cross-cultural communication skills and real-market experience enable stronger synergy between teams in Taiwan and Japan. Under his leadership, we look forward to deepening strategic engagement and delivering even more impactful marketing solutions for our Japanese clients.”

Matsuyama-san shared:“Taiwan is a market full of creative energy and strategic potential. I am honored to join dentsu one Taiwan and look forward to combining my experience in Japan with the local team’s insight and creativity to help our clients thrive in this dynamic market.”

Executive Profiles

Hirofumi Matsuyama｜Vice President, Japanese Business, dentsu one Taiwan

Matsuyama-san has over 22 years of experience in integrated marketing, having spent the majority of his career at Dentsu Inc. Tokyo supporting Japan’s leading brands. He specializes in cross-functional collaboration and marketing innovation, with a portfolio spanning advertising, branding, consulting, product development, large-scale experiential events, and B2B business activation. He led a pandemic-era campaign that received the Dentsu Advertising Awards Grand Prix and contributed to the production of the world’s largest aquatic performance at the Osaka-Kansai Expo. In 2025, he joined dentsu one Taiwan, where he now focuses on strengthening Japanese client development by merging his Japan-market expertise with local insights to foster cross-border collaboration and brand growth.