Dentsu Group Expands Global Sports and Entertainment Services, Taiwan Becomes Innovation Incubation Hub for Greater North Asia

Dentsu Taiwan today announced the official launch of its new dentsu sports and entertainment operations hub, positioning Taiwan as the innovation and incubation center for entertainment content and business models in the Greater North Asia (GNA) region. This strategic move underscores dentsu’s commitment to elevating Taiwan’s role in cultural creativity and branded content experimentation while expanding its global sports and entertainment network.

A Global Network Fueling Deep Integration of Culture and Business

With over 60 years of global expertise in sports and entertainment, dentsu has served more than 1,300 brands across film, sports, gaming, and anime IPs. By leveraging data-driven insights and cultural relevance, dentsu helps brands build emotional resonance with highly engaged fan communities—driving loyalty and influence at scale.

To better serve growing brand demand for integrated sports and entertainment solutions, dentsu is expanding its global network across key markets including Japan, Los Angeles, New York, London, MENA, India, East Asia, and Greater North Asia—powered by 1,200+ industry experts worldwide.

“Entertainment and sports are cultural catalysts and critical arenas for consumer engagement and brand transformation,” said Jennifer Tang, CEO, Greater North Asia and Taiwan, dentsu. “In today’s fragmented and fast-moving landscape, dentsu sports and entertainment is poised to become a strategic partner for brands—empowering business growth through data-driven insights and culturally resonant storytelling.”

Taiwan: A Strategic Testing Ground for Entertainment Marketing

The GNA entertainment team will focus on integrated projects spanning branded content development, celebrity collaborations, IP licensing across anime and sports, and immersive entertainment-commerce models. With award-winning experience including multiple Cannes Lions recognitions, the team blends regional cultural acumen with global creative ambition.

Launch of Original Variety Show Inspector

Marking its first major initiative, dentsu sports and entertainment is co-producing Inspector(《鑑定師》), an original international variety show in collaboration with Korea’s The SMC Group. Adapted from the popular Korean show The Appraiser, Inspector brings the original production team to Taiwan, blending cultural storytelling with emotional authenticity. The show centers on the appraisal of treasured personal items and the stories they hold.

The first guest host, Taiwanese K-pop idol Shuhua, energized the press launch with a surprise "mystery box challenge," charming audiences with her quick wit and variety instincts.

Set to premiere globally on YouTube in September 2025, Inspector will offer audiences a new storytelling experience that bridges nostalgia, cultural connection, and personal memory.

Cultural Resonance as the Key to Brand Differentiation

Looking ahead, dentsu sports and entertainment will continue to integrate global resources with local market insights. Through tools such as the Dentsu Entertainment Playbook and Sports & Entertainment Trends Report, the team will deliver holistic entertainment marketing solutions—helping brands identify relevant IPs, sharpen narrative strategies, and co-create culturally impactful experiences across digital, social, and immersive channels.

“By building from culture, we empower brands to create deeper, more meaningful consumer relationships—and turn entertainment into a true engine for business growth,” added Pai.