isobar Taiwan Announces Senior Leadership Promotions

isobar Taiwan, a creative brand within the dentsu network, today announced two key senior leadership appointments to further strengthen its capabilities in integrated marketing and media services. Jessie Wang has been promoted to Managing Partner, Dentsu Social Commerce & isobar, while Max Lin has been promoted to Vice President, Head of Media, isobar. These leadership changes reinforce the agency’s commitment to delivering end-to-end brand experiences and respond to the increasing demand for holistic, results-driven marketing solutions. As a leader in digital and experience marketing in Taiwan, isobar continues to invest in talent and innovation to create client-centric strategies with measurable business impact.

Jessie Wang brings over 20 years of experience in marketing and communications. Since joining dentsu in 2018, she has held several core leadership roles at isobar, including Experience Marketing Lead, Social Commerce Lead, and Integrated Client Lead (ICL). In 2020, she was appointed Business Partner and General Manager of isobar, consistently driving new business opportunities and delivering strong results across key accounts. Wang is known for her ability to integrate creative, media, and interactive experiences into comprehensive strategies that combine innovation with commercial value—helping clients build impactful, differentiated brands.

Max Lin brings more than 24 years of experience in full-funnel media services, with deep expertise in media integration, data application, project management, and client servicing across both online and offline channels. Since joining isobar in 2023, he has demonstrated strong strategic leadership and has played a key role in accelerating brand growth through effective media planning. Prior to this role, Lin held senior positions at dentsu X, another dentsu media brand, where he worked across sectors including transportation, FMCG, finance, 3C, electronics, and retail—bringing valuable cross-industry knowledge and executional depth that now serve as a critical driver of isobar’s media performance and integration efforts.

Commenting on the promotions, Gary Chi, CEO, Creative Practice, dentsu Taiwan, stated:“Jessie and Max are seasoned professionals with proven leadership in marketing communications. Jessie has led our teams to push boundaries in experience marketing and social innovation, continuously driving growth through creativity. Max brings solid expertise in media strategy and client management, offering a steady hand in delivering value-driven, integrated results. Together, they will continue to power isobar’s capabilities and contribute meaningfully to dentsu’s ambition to offer seamless, future-ready marketing solutions.”

These appointments also reflect dentsu’s broader commitment to talent development. Both Jessie Wang and Max Lin will continue to lead their teams in unlocking greater value for clients and strengthening isobar’s influence in the marketing industry through strategic, performance-led collaboration.

Executive Profiles

Jessie Wang｜Managing Partner, Dentsu Social Commerce & isobar

Wang has more than 20 years of experience in the marketing and communications industry. Since joining dentsu in 2018, she has led isobar’s experience marketing, social commerce, and Integrated Client Leadership (ICL) functions. She has delivered award-winning campaigns and contributed to new business wins across the network, providing holistic digital solutions to clients across categories.

Max Lin｜Vice President, Head of Media, isobar

With 24 years of media experience, Lin specializes in integrated media strategy, client servicing, data-driven planning, and media negotiations. Before joining isobar in 2023, he held leadership roles at dentsu X, working across diverse sectors such as automotive, FMCG, finance, electronics, and retail. Known for his strategic judgment and executional strength, Lin continues to drive media excellence and effective marketing outcomes across teams.