Challenge​​

The procurement of offerings for the Ghost Festival has made it a crucial period for retail sales channels. However, Carrefour discovered a fracture in the annual consumption trend during this festival: a generational gap in the passing down of traditions, as young people lack knowledge in preparing offerings and show disinterest in learning from their elders. This has led to the gradual decline of customs and a subsequent decrease in demand for purchasing offerings.

Engaging the younger generation in the cultural significance of the Ghost Festival and involving them in its traditions becomes the challenge that Carrefour faces.

Solution​​

Youngsters averse to training are training AI!

ChatGPT leads the AI trend. Trend analysis reveals that AI conversationalists have become the coveted profession for the younger generation, particularly for those resistant to conventional mentoring. They‘re actively involved in training AI and interacting with it. We've decided to capitalize on this trend by encouraging active participation of young people in training and preserving the Ghost Festival cultural heritage through AI.

Inheriting the Ghost Festival Tradition to AI, Passing it on to Future You! 

Through interactive gaming, we not only convey the significance of cultural heritage but also transform the Ghost Festival's legacy into a popular mobile game scenario for the younger generation: a futuristic sci-fi mission. As players engage in tasks and dialogues with their future AI avatars, they actively recall their family's Pudu memories, encoding these recollections into symbolic codes through AI to transmit them to their future selves.

ChatGPT 4.0 Turns Ghost Festival Memories into Boundless Creative Writing! 

Leveraging the enthusiasm of the youth for AI-generated content, user-dialogue with their future avatars becomes prompts for AI-generated creative writing. Each completed task yields an AI-authored piece instantly generated from the user's own memories. With options ranging from sutras and rap to sci-fi, every interaction results in delightful surprises, enticing active engagement from the youth. Through these interactions, they revisit their Ghost Festival memories, fostering an interest in the customs of the festival.

Result

Click Awards User Experience Bronze

Click Awards Intelligence Merit

Click Awards Innovation Merit

Click Awards Artificial Intelligence Merit

Times Awards Best Interactive Design Merit

DSA Best Event Website Finalist

DSA Best User Experience Finalist