0
impressions with a reach of over 96.6 million
0
increase in brand consideration
0
lift in brand favourability
Challenge
Mozilla came to Fetch to help launch their new Web browser, Firefox Quantum. The challenge was to drive awareness of the Quantum browser, which is ethical, responsible, and now crazy fast.
The target audience was “conscious choosers,” consumers who are community-minded, tech-forward, and make purchasing decisions based on their values.
Solution
Using the campaign tagline ‘Fast For Good’, Fetch designed a multi-platform media strategy. This included publications including The Washington Post, and Reddit.
On TV Fetch created a content tie-in commercial during the popular cyber thriller TV show, Mr. Robot. Out-of-home efforts concentrated on getting users to places they loved faster.
Result
29% increase in brand consideration.
19% lift in brand favourability.
2bn impressions with a reach of over 96.6 million.
Lifequake
Tung Ho Steel reframed “seismic resistance” as human resilience through Lifequake
This is our LINEguage
To reignite love for LINE amid rising competition, we reframed it from a utility into a cultural language: “LINEguage.”
Taiwan Waves of Wonder
To relaunch Taiwan tourism post-lockdown, we rebuilt the brand around how travelers now choose experiences over destinations.
Unfreeze My Rights
The Awakening Foundation is a nonpartisan, non-profit organization fighting for gender equality and women's empowerment in Taiwan. Founded in the 1970s and 80s, it advocates for women's rights i...