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Our ordinary home

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Challenge​​

Amplify the spirit of "We Are Family“

Since the pandemic, many brands have launched similar emotional videos with identical messages. How can CTBC breakthrough to reinforce its brand spirit and encourage every Taiwanese to aww of each other as family so that we can protect our home?

Solution​​

Leverage actual historical moments to create resonance

Re-enacting true historical events in Taiwan in the 50s, illustrating moments of frustration and despair for the country and its people, yet reminding everyone that Taiwan did not break but became stronger because everyone united as one. With the mutiprong approach that activated media, news outlets, PR, Taiwanese KOL, and even foreign KOL, the video was widely discussed, and a renewed sense of home and family was felt.

Result

Hailed as 2020’s most touching advert in Taiwan

In 3 short weeks, the film reached more than 12 million views, across 23 countries/regions, and was rewarded with tremendous free media coverage.

Deliver the World Cup to Your Home

foodpanda Taiwan, the first time to collaborate with the worldwide top sports brand, adidas, to create omnichannel experiences. This collaboration with adidas leveraged the topic's relevancy and...

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Hot Times Together

Pizza Hut spreads “Love & Peace” with pizza, so that Gen Z can have a beautiful world back.

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TOWNACE Cultural Renaissance Trilogy

With a "New Local" mindset, TOYOTA carries the gradually disappearing Taiwan traditional opera into the lives of the public. 

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The Zero Offense Pizza 

Ring of April Fools’ Rounded Up Million Fans 

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Any statements or actions that purport to relate to the Dentsu Group and are inconsistent with U.S. law or guidance should be interpreted as, and deemed, not applicable to the U.S.