Skip to main content
dentsu Logo

Global (English)

Dentsu Group ( English | 日本語 )

Language Menu

  • Africa (English)
  • Asia Pacific (English)
  • Australia (English)
  • Austria (Deutsch)
  • Benelux (Nederland | English )
  • Brazil (English | Portuguese )
  • Canada (Français | English )
  • China (中文 | English )
  • Denmark (Dansk)
  • Finland (Suomi)
  • France (Français)
  • Germany (Deutsch)
  • Greece (English)
  • Hungary (Hungarian | English )
  • India (English)
  • Indonesia (English)
  • Ireland (English)
  • Israel (English)
  • Italy (Italiano)
  • Japan (English | 日本語 )
  • MENA (English)
  • New Zealand (English)
  • Norway (Norsk)
  • Poland (Polski)
  • Southeast Europe (English)
  • Spain (Spanish)
  • Switzerland (English)
  • Sweden (English)
  • Taiwan (中文 | English )
  • Turkey (Türkçe)
  • UK (English)
  • USA (English)

Main Menu

  • Home
  • Who we are
    • dentsu Taiwan
    • Our agencies
    • Sustainability
    • Our leadership
  • Our work
  • Our thinking
    • Our latest thinking
    • Intelligent Decision
  • News
  • Careers
  • Contact us

Vizeum: E.ON

Tomorrow.is.On

Vizeum Logo
E.ON logo

0

shift in brand perception

0

brand uplift in all markets

0

views of video content

Challenge

E.ON needed to improve their share of the utility market. Awareness of E.ON as an energy supplier was not a problem but differentiation was. 

With the unveiling of their new range of environmentally-friendly products to customers in Europe, E.ON needed a new campaign to communicate this shift in business strategy to customers.

E.ON needed to be considered as the ‘un-utility’ brand to in turn re-engage their audience.

Solution

E.ON are innovators providing solutions that help make sustainable tomorrows, such as Solar Energy, and their electrical vehicle charger – E.ON drive. Through a brand stories content strategy Vizeum positioned E.ON as a purpose-led brand focused on energy supply, renewables and energy networks.

The focus of this execution was a collaboration with the band Gorillaz (a band that cares about sustainability). It was a music video unlike anything fans had seen before; a music video powered entirely by the sun.

Result

Business
Shifted perceptions of E.ON from simply a supplier of energy to one of amazing solutions by 94%.

Generated a massive brand uplift in campaign markets: UK (146%), Germany (199%), Italy (443%), Czech Republic (251%), Sweden (100%).

Media
156m views of video content reaching 78m people.

Influencer content generated 460k social engagements with an engagement rate of 2%.

The E.ON Drive campaign hit almost 2m engagements making clear progress towards shifting the perception of E.ON towards an un-utility brand.

Vizeum

Vizeum accelerates business growth through media. Vizeum digs deep into their clients’ business goals and creates innovative solutions to achieve these challenges. Bringing idea-driven solutions that transform media from a numbers game to a game changer, from analytics to answers. This is their passion and commitment to their clients which include Burberry, AB InBev, Total, Burger King, Calvin Klein and William Grant & Sons. 

Find out more

Deliver the World Cup to Your Home

foodpanda Taiwan, the first time to collaborate with the worldwide top sports brand, adidas, to create omnichannel experiences. This collaboration with adidas leveraged the topic's relevancy and...

Read more

Hot Times Together

Pizza Hut spreads “Love & Peace” with pizza, so that Gen Z can have a beautiful world back.

Read more

TOWNACE Cultural Renaissance Trilogy

With a "New Local" mindset, TOYOTA carries the gradually disappearing Taiwan traditional opera into the lives of the public. 

Read more

The Zero Offense Pizza 

Ring of April Fools’ Rounded Up Million Fans 

Read more

Policies

  • Privacy notices
  • Terms and Conditions
  • Cookies Policy
  • Anti-Bribery
  • Code Of Conduct

Contact

Connect

  • Visit us on Facebook
  • Visit us on LinkedIn
  • Visit us on YouTube

Notwithstanding any actions or statements by the Dentsu Group globally or outside the U.S., it will continue to abide by all applicable laws and regulations in the U.S.

Any statements or actions that purport to relate to the Dentsu Group and are inconsistent with U.S. law or guidance should be interpreted as, and deemed, not applicable to the U.S.