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3 High-Impact Marketing Strategies For Food And Beverage Brands
A recent research indicated inflation remains a top global concern, with over one-third of survey respondents expressing this sentiment. In a separate global consumer survey, over 20% of consumers said they would reduce spending in response to inflation. In addition, 20% of the respondents said they would look for cheaper or better-value products. As consumers tighten their budgets and rethink their brand loyalty, no food and beverage product is safe from being eliminated from grocery lists.
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Understanding and Reviewing the Creative Production Process as a Supply Chain
Content is everywhere. For brands to stand out among competition and keep up with the demand for fresh and new material, content producers need a well-oiled production process. Just as a manufacturing machine is designed to create a specific product, for creative production, the production method must be designed with content at the forefront, reframing the production process to center on content requirements. This includes considering how the content will be shared, which channels are used and their requirements, and what the asset will be, in the initial campaign planning stages.
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