Industry Insights

2022 CMO Navigator | Wave II

Dentsu's CMO Navigator Wave II surveys marketers’ perceptions of the economic climate and ‘recession readiness,’ DEI priorities and challenges, and strategies for capitalizing on the Web 3.0 future. The report examines how consumers and CMOs' views on a number of topics align (or not) and explores the mindset of the 'Perceptive CMOs' who more closely anticipate changing expectations.