2025 Global CMO Report: Dentsu Creative
Published on:Our latest CMO Report, ‘Agents of Reinvention: Marketing at the Intersection of AI and Human Ingenuity’ uncovers the paradox shaping marketing today: in a world powered by AI, human creativity, empathy, and cultural relevance are more vital than ever. We surveyed 1,950 senior marketers across 14 markets to explore the role of creativity and the creative experience for brands, ultimately driving opportunities for business growth.
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