How are CMOs Adapting to Meet Future Expectations?

As brands navigate an increasingly complex landscape, how closely do marketing strategies reflect the shifting expectations of consumers? What unique opportunities and challenges do marketing leaders face as they prepare their brands for a world reshaped by rapid change? To what degree are brands aligning with future consumer sentiment, and how are they positioning themselves to stand out?

The dentsu CMO Navigator is designed to inspire brands with forward-looking insights by blending an understanding of consumer sentiment with a deep dive into different brand challenges and opportunities.

2025 Global CMO Navigator: CX Edition

2025 Global CMO Navigator: CX Edition
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Our second annual CX-focused CMO Navigator captures what 1,900+ marketing leaders are planning next, what excites them, and what keeps them up at night. From AI to brand loyalty, you’ll see what’s shifting and what’s staying the same.

Not only does the report detail marketing leader research — it combines findings with customer data points to show you how to align with your audience best.

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2024 CMO Navigators