How are CMOs Adapting to Meet Future Expectations?
As brands navigate an increasingly complex landscape, how closely do marketing strategies reflect the shifting expectations of consumers? What unique opportunities and challenges do marketing leaders face as they prepare their brands for a world reshaped by rapid change? To what degree are brands aligning with future consumer sentiment, and how are they positioning themselves to stand out?
The dentsu CMO Navigator is designed to inspire brands with forward-looking insights by blending an understanding of consumer sentiment with a deep dive into different brand challenges and opportunities.

2025 Global CMO Navigator: CX Edition

Our second annual CX-focused CMO Navigator captures what 1,900+ marketing leaders are planning next, what excites them, and what keeps them up at night. From AI to brand loyalty, you’ll see what’s shifting and what’s staying the same.
Not only does the report detail marketing leader research — it combines findings with customer data points to show you how to align with your audience best.
Learn more2024 CMO Navigators
Dentsu Creative 2024 CMO Survey
2024 Global CMO Navigator: CX Edition
CMO Navigator: Media Edition 2024
Look back at previous reports
Fall 2023 CMO Navigator
Spring 2023 CMO Navigator
Fall 2022 CMO Navigator
Summer 2022 CMO Navigator
US Study: 2020 CMO survey
Global Study: 2020 CMO survey
CMO survey 2019
CMO survey 2018
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