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The first CMO Navigator report from dentsu analyzes the evolving mindset of marketing leaders in the U.S. and Canada. Now accountable for a broader set of business metrics, CMOs emphasize how critical innovation is for their success and envision a future role of marketing as an agent of business transformation.

This report uncovers a new breed of CMOs – the Perceptive CMOs – who are more successful than their peers by calibrating their strategies at the intersection of where consumer wants and business needs overlap.