The modern marketer’s trusted source for consumer insights 

Understanding consumer behavior is more important than ever yet has never been more difficult. Dentsu Navigator is making it easier for marketers to understand their consumers and navigate in a world of change. Each month, our strategists survey US consumers about the cultural trends, social issues, and emerging industry innovations of our day. 

From gaming, sports and retail to health, politics and sustainability, we uncover actionable insights on a range of topics and industries that help marketers make smarter business decisions, stay competitive, and connect more authentically with consumers. 

Dentsu Consumer Navigator: Digital Ownership

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Recent buzz around generative AI is creating a halo for other emerging technologies. As people experience what generative AI can do first-hand, they're starting to wonder about what other technologies the future holds. The metaverse, blockchain, cryptocurrency, and other new tech are piquing their interest, sparking conversations about how these innovations could shape our lives down the road.

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Tracking American Sentiment

Since March 2020, dentsu has fielded a monthly US consumer survey to better understand what consumers continue to value and de-prioritize as the coronavirus crisis evolves. Heading into the third year of the pandemic, it’s clear our lives haven’t changed – they are changing, and will continue to do so. 

As of January 2024, financial concerns and inflation are driving many consumers to be more budget conscious than normal and cuts to essential and discretionary spend are expected.

Meet Our Editorial Team

Dirk Herbert
Global Head of Thought Leadership
Megan Keane
VP, Integrated Strategy
Asha Cowell
VP, Integrated Strategy
Jack Boitani
VP, Content
Whitney Fishman
EVP, Futures & Insights, Americas

Stay current on the latest marketing insights, industry forecasts and trends. View all thought leadership and viewpoints from our strategy team.