The modern marketer’s trusted source for consumer insights
Understanding consumer behavior is more important than ever yet has never been more difficult. Dentsu Navigator is making it easier for marketers to understand their consumers and navigate in a world of change. Each month, our strategists survey US consumers about the cultural trends, social issues, and emerging industry innovations of our day.
From gaming, sports and retail to health, politics and sustainability, we uncover actionable insights on a range of topics and industries that help marketers make smarter business decisions, stay competitive, and connect more authentically with consumers.
Dentsu Consumer Navigator: Hispanic People & Media
Dentsu recognizes the urgent need to better understand the evolving landscape of Hispanic representation in media and advertising, especially given the rapidly growing influence and buying power of Hispanic consumers in the U.S.
Learn moreView previous reports
Dentsu Consumer Navigator: Holiday Shopping 2024
Dentsu Consumer Navigator: The Wellbeing Economy 2024
Dentsu Consumer Navigator: Back-To-School Shopping 2024
Dentsu Consumer Navigator: Digital Ownership
Dentsu Consumer Navigator: Summer Travel Look Ahead 2024
Luxury Fashion 2024
Dentsu Consumer Navigator: Generative AI 2024
Dentsu Consumer Navigator: Work & Side Gigs 2024
Dentsu Consumer Navigator: Retail & Shopping 2024
Dentsu Consumer Navigator: Auto & Mobility 2024
Dentsu Consumer Navigator: 2024 Look Ahead
LGBTQ Representation in Ads & Entertainment
Black People & Media – Part III
Dentsu Consumer Navigator: Entertainment 2023
Dentsu Consumer Navigator: Sustainability 2023 Part 2: US...
Dentsu Consumer Navigator: Financial Services & Insurance...
Dentsu Consumer Navigator: Holiday Shopping 2023
Dentsu Consumer Navigator: Sustainability 2023
Dentsu Consumer Navigator: Back-to-School Shopping 2023
Dentsu Consumer Navigator: Healthcare 2023
Dentsu Consumer Navigator: Summer Travel Look Ahead
Dentsu Consumer Navigator: Generative AI 2023
Dentsu Consumer Navigator: Retail & eCommerce 2023
Dentsu Consumer Navigator: Digital Ownership & the Metave...
Diversity in Advertising
The State of Data Privacy 2022
The State of Travel 2022
Navigating Politically Polarizing Issues
Holiday Shopping 2022
Consumer Sentiment on SCOTUS Decision
Back-to-school Shopping 2022
Black People & Media Pt. II
Shopping Habits Through Exclusivity & Convenience
Health and the Renaissance of Human Care: Consumer Senti...
Digital Ownership & The Metaverse: Consumer Sentiment Study
The Rise of Gaming: Consumer Sentiment Study
Tracking American Sentiment
Since March 2020, dentsu has fielded a monthly US consumer survey to better understand what consumers continue to value and de-prioritize as the coronavirus crisis evolves. Heading into the third year of the pandemic, it’s clear our lives haven’t changed – they are changing, and will continue to do so.
As of January 2024, financial concerns and inflation are driving many consumers to be more budget conscious than normal and cuts to essential and discretionary spend are expected.
American Sentiment: September 2024
American Sentiment: August 2024
July 2024: American Sentiment
June 2024: American Sentiment
May 2024: American Sentiment
April 2024: American Sentiment
March 2024: American Sentiment
February 2024: American Sentiment
January 2024: American Sentiment
November 2023: Dentsu Consumer Navigator: Pandemic & Econ...
October 2023: Dentsu Consumer Navigator: Pandemic & Econo...
September 2023: Dentsu Consumer Navigator: Pandemic & Eco...
August 2023: Dentsu Consumer Navigator: Pandemic & Econom...
July 2023: Dentsu Consumer Navigator: Pandemic & Economic...
June 2023: Dentsu Consumer Navigator: Pandemic & Economic...
May 2023: Dentsu Consumer Navigator: Pandemic & Economic ...
April 2023: Dentsu Consumer Navigator: Pandemic & Economi...
March 2023: dentsu Consumer Navigator: Pandemic & Economi...
February 2023: dentsu Pandemic & Economic Sentiment
January 2023: dentsu Pandemic & Economic Sentiment
November 2022 Edition: dentsu COVID-19 Recovery Navigator
October 2022 Edition: dentsu COVID-19 Recovery Navigator
September 2022 Edition: Covid-19 Recovery Navigator
August 2022 Edition: Covid-19 Recovery Navigator
July 2022 Edition: Dentsu Navigator: COVID-19 Recovery
June 2022 Edition: COVID-19 Recovery Navigator
May 2022 Edition: COVID-19 Recovery Navigator
April 2022 Edition: COVID-19 Recovery Navigator
Dentsu Navigator: Brand Response Guide to the Russian/Uk...
March 2022 Edition: COVID-19 Recovery Navigator
February 2022 Edition: COVID-19 Recovery Navigator
January 2022 Edition: COVID-19 Recovery Navigator
November 2021 Edition: COVID-19 Recovery Navigator
October 2021 Edition: COVID-19 Recovery Navigator
September 2021 Edition: COVID-19 Recovery Navigator
August 2021 Edition: COVID-19 Recovery Navigator
July 2021 Edition: COVID-19 Recovery Navigator
June 2021 Edition: COVID-19 Recovery Navigator
May 2021 Edition: COVID-19 Recovery Navigator
April 2021 Edition: COVID-19 Recovery Navigator
March 2021 Edition: COVID-19 Recovery Navigator
February 2021 Edition: COVID-19 Recovery Navigator
January 2021 Edition: COVID-19 Recovery Navigator
November 2020 Edition: COVID-19 Recovery Navigator
October 2020 Edition: COVID-19 Recovery Navigator
September 2020 Edition: COVID-19 Recovery Navigator
August 2020 Edition: COVID-19 Recovery Navigator
July 2020 Edition: COVID-19 Recovery Navigator
June 2020 Edition: COVID-19 Recovery Navigator
June 2020 Edition: COVID-19 Recovery Navigator
May 2020 Edition: COVID-19 Recovery Navigator
April 2020 Edition: COVID-19 Recovery Navigator
April 2020 Edition: COVID-19 Recovery Navigator
April 2020 Edition: COVID-19 Recovery Navigator
Meet Our Editorial Team
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