The modern marketer’s trusted source for consumer insights 

Understanding consumer behavior is more important than ever yet has never been more difficult. Dentsu Navigator is making it easier for marketers to understand their consumers and navigate in a world of change. Each month, our strategists survey US consumers about the cultural trends, social issues, and emerging industry innovations of our day. 

From gaming, sports and retail to health, politics and sustainability, we uncover actionable insights on a range of topics and industries that help marketers make smarter business decisions, stay competitive, and connect more authentically with consumers. 

Holiday Shopping 2022

Published on:

Inflation is expected to impact U.S. consumers’ holiday shopping budgets. Most expect to concentrate their spending for the holiday season in October and November and to prioritize gift-giving and grocery shopping for celebrations to experience-based purchases. This report analyzes how Americans are approaching their holiday spending and the trade-offs they are willing to make.

Download report

Tracking consumer behavior in the time of COVID-19

Since March 2020, dentsu has fielded a monthly US consumer survey to better understand what consumers continue to value and de-prioritize as the coronavirus crisis evolves. Heading into the third year of the pandemic, it’s clear our lives haven’t changed – they are changing, and will continue to do so. 

As of January 2022, our survey finds that consumers are fatigued by constant health risks and the evolution of new variants. Financial concerns and inflation are driving many consumers to be more budget conscious than normal and cuts to essential and discretionary spend are expected.

Meet Our Strategy Team

Dirk Herbert
Chief Strategy Officer, Americas
Brad Alperin
SVP, Integrated Strategy Lead
Joanna Hawkes
SVP, Strategy
Jeff Tan
Innovation Solutions Officer
Jack Boitani
Director of Content
Megan Keane
Director, Integrated Strategy

Stay current on the latest marketing insights, industry forecasts and trends. View all thought leadership and viewpoints from our strategy team.