Shopping Habits Through Exclusivity & Convenience
There’s no one-size-fits all. Most consumers shop through a variety of channels. 76% consumers prefer a mix of online and in-store shopping. Big-box stores, small or local stores and online marketplaces are the most popular shopping destinations. However, even the most novel channel – livestream commerce – is used by more than half of the U.S. population and is especially popular among Gen Z, as is social commerce.
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