Dentsu's Attention Economy Team Partners With Twitch Ads, Anzu, And Activision Blizzard To Measure Attention In Various Gaming Formats

Conducted in partnership with Lumen research, report shows the unique potential of different gaming environments 

NEW YORK, JAN 16, 2024 – Dentsu today announced new research measuring attention in various gaming formats conducted in partnership with Lumen Research. The ...

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T-Mobile Names Dentsu Creative U.S. As Lead Creative Agency

NEW YORK, NY — January 5, 2024 — T-Mobile US, Inc. has named Dentsu Creative as its lead creative agency following a competitive review. The partnership goes beyond the traditional advertising and ...

Dentsu Americas Appoints New Leadership To Bolster Client...

December 6, 2023, New York, N.Y. Dentsu today announced a series of new leadership appointments with a focus on delivering exceptional client experience, integrated client strategy in an increasing...

Dentsu Expands Retail Media Business to Accelerate Growth...

New York, NY  — Dentsu announced today that is expanding its retail media business to accelerate growth and unlock synergies for clients across all retail media capabilities led by the appointment ...

Merkury, Dentsu's Unrivaled Global Data & Identity Platfo...

Clients see an estimated 25% lift in return on ad spend, a 20% improvement in audience engagement, and a 50% uplift in identified customers to website on average.  NEW YORK, OCT 24, 2023 – Dentsu a...

Isobar Public Sector Announces Partnership as an Authoriz...

Leading Public Sector Innovator Joins Forces with Google Cloud to Propel Public Sector Presence Alexandria, Virginia – Isobar Public Sector is pleased to announce a major milestone in its journey o...

Dentsu Ventures Invests in Inworld AI to Drive Brand Loyalty

-U.S.-Based AI Character Engine is Pioneering the Future of Consumer Engagement- Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004; President & CEO: Hiroshi Igarashi; Head Office: Tokyo; Capit...

New Limited TV Series More Than That with Gia Peppers Inv...

Created by dentsu, in partnership with REVOLT and G|FACTOR FILMS, the series expands upon successful podcast by the same name  NEW YORK, SEPT 19, 2023 – Building on the success of three radio show ...

Dentsu Announces d.SCRIPTOR, Proprietary Generative AI To...

NEW YORK, Sept 12, 2023 – Dentsu today launched d.SCRIPTOR, a new proprietary tool enabling paid search practitioners to leverage the power of AI to assist with ad copy development. The new tool is...

Dentsu Aligns Market-Leading US Performance Capabilities ...

Designed to drive greater client value at speed and grow market leadership in customer transformation and technology NEW YORK; August 9, 2023 – Dentsu today announced an innovative alignment of key...

Dentsu Partners With Six Top Audio Destinations To Measur...

Conducted with Amazon Ads, Audacy, Cumulus Media, iHeartMedia, Spotify and SXM Media, Studies Highlight the Strength of Audio Ads in Driving Attention and Brand Outcomes NEW YORK, AUG 1, 2023 – Den...

Dentsu Partners with Microsoft to Unleash AI-powered Inn...

Enterprise-wide Azure OpenAI deployment provides launchpad for two new client-ready solutions across CXM within a private, legally compliant development environment Dentsu Group Inc. (Tokyo: 4324; ...

Tara Moss Rejoins dentsu to Scale Sustainability Solutions

Global agency group launches dentsu good, a sustainability accelerator to deliver Growth through Good with clients New York, NY (July 20) — Dentsu today announced the hire of Tara Moss as EVP, Glob...

“Safe Stories” National PSA Campaign Responds to Growing ...

Brady and the Ad Council Partner with dentsu for Latest in Award-Winning End Family Fire Campaign to Promote Safe Gun Storage NEW YORK, NY — July 11, 2023 — Today, the Ad Council and Brady, in part...

Dentsu Partners With Clinch for Dynamic Creative Optimiza...

The Global Partnership Enables Dentsu Clients To Deliver Automated and Personalized Campaigns at Scale NEW YORK, June 19, 2023 /PRNewswire/ -- Clinch, the leader in dynamic ad serving and personali...
People & Leadership

Dentsu Names Michael Komasinski CEO, Dentsu Americas

26th June, 2023 Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004; President & CEO: Hiroshi Igarashi; Head Office: Tokyo; Capital: 74,609.81 million yen) announced today that it has appointed ...

Dentsu Expands Customer Transformation and Technology Cap...

New York, NY. (March 1, 2023) -- Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004; President & CEO: Hiroshi Igarashi; Head Office: Tokyo; Capital: 74,609.81 million yen) announced today that ...

Dentsu shop opens for business

Unveils integrated retail accelerator designed for what’s next New York, NY – February 16, 2023 – Dentsu today announced the launch of dentsu shop, a fully integrated retail accelerator developed t...

Dentsu and Urban One Partner on Season 3 of More Than Th...

Entertainment journalist Gia Peppers utilizes her voice to raise awareness on current social, cultural, and global issues on over 100 Black-owned radio stations  New York — February 8, 2023 Expandi...

Isobar Public Sector Wins Prime Award on the $900 Million...

Alexandria, VA (January 10, 2023) – Isobar Public Sector, a global practice at dentsu that delivers end-to-end digital transformation & IT modernization capabilities for U.S. federal and state ...

Dentsu Report Finds Disconnect Between CMO Perceptions ...

8 in 10 North American CMOs expect their marketing budget to increase despite recession.   70% of North American CMOs think their organization is ahead of most in manifesting DEI principles in...

Understanding Today's Gen Z and Millennial Sports Fans

New Research from Dentsu and Overtime Reveal Younger Sports Fans Favor Digital Over Traditional Viewing  Gen Z sports fans 27% more likely to appreciate brands that sponsor sports-related social co...

Dentsu Recognized by Leadership Council on Legal Diversit...

Dentsu  Recognized by Leadership Council on Legal Diversity as a 2022 Top Performer New York, NY, 18 October, 2022 – Dentsu has been named a Top Performer by the Leadership Council on Legal Diversi...

Dentsu Recognized as a Strong Performer in Global Marketi...

Scores highest possible results in Innovation roadmap and Performance criteria New York, NY, 11 August 2022: Dentsu today announced that it has been named a Strong Performer in the newly released “...

Isobar Public Sector appoints U.S. Air Force Ret. Colonel...

August 2, 2022 Alexandria, VA -- Isobar Public Sector, a leader in providing innovative experience design, engineering, cyber and adoption services to customers in the Federal and Public Sector, an...

Ad Council Announces dentsu Americas’ Jacki Kelley as Boa...

New York, July 20, 2022 – Jacki Kelley, CEO of dentsu Americas, has been named Chair of the Ad Council’s Board of Directors. She succeeds Linda Yaccarino, Chairman, Global Advertising and Partnersh...

Dentsu ad spend report predicts continued growth through ...

Global advertising spend expected to grow by 8.7% in 2022 Total ad spend now expected to reach US$738.5 billion by end of this year Forecasts indicate 2023 global advertising market to also ...

Urban One and Chevrolet Partner on “Real Talk Drives Real...

Cultural icons use their resources, voices, and platforms to combat BIPOC social injustice and empower audiences to make a positive community impacts. June 9, 2022 - New York, NY-- Urban One and Ch...

Dentsu Health Continues to Bolster its Strategic & Analyt...

Continues to attract powerhouse talent with infusion of hybrid leaders  New York, New York – As part of its ambition and commitment to unlock opportunities for growth and good across the entire hea...

Dentsu Canada accelerates healthcare offering with recent...

Antibody to merge into dentsu health following rapid growth for the global solution  Toronto, ON - Dentsu Canada announced today the merger of Antibody, Canada’s premier full-service communications...

Seasoned Healthcare Marketing Executives Susan Johnson an...

Reinforcing the Client and Human-Centric Approach to Healthcare Marketing New York, NY – March 31, 2022 – Dentsu Health today announced the appointment of healthcare marketing industry veteran Susa...

Dentsu Health Appoints Amanda Lawson and Bruce Rinderman ...

Industry Veterans Join Dentsu Health to Elevate Patient Experience Through Personalization and Human-Centered Storytelling  New York, NY – February 9, 2022 – Dentsu Health today announced the appoi...

Dentsu Earns Top Score in Human Rights Campaign Foundatio...

Dentsu earns 100 on the Human Rights Campaign Foundation’s annual assessment of LGBTQ+ workplace equality  January 27, 2022 – Dentsu, a leading modern marketing and communications company, proudly ...

Dentsu Ad Spend Report Predicts Second Year Of Growth Boo...

Global advertising spend expected to grow by 9.2% in 2022, outpacing real GDP growth* projections by 4.7 percentage points.   Growth fueled by rise of digital, now 55.5% of overall ad spend (U...

Merkle Debuts App-Free In-Store and On-Delivery Contactle...

Scan & Know™ and UnboxIt™ provide the modern shopper with simple, safe, and seamless contactless shopping experiences Columbia, MD -- January 5, 2022 -- Merkle (www.merkleinc.com), a leading te...

Dentsu Health Uplevels Creativity by Appointing Award-Win...

New York, NY – January 5, 2022 – The award-winning creative executive Collette Douaihy, has been named Chief Creative Officer for dentsu health. In this role, Collette will be dedicated to inspirin...

Dentsu Health Grows Leadership Team to Modernize the Tota...

Industry Veteran Greg Reilly Joins Dentsu Health as EVP, Global Client Lead   New York, NY – December 16, 2021 – Dentsu has brought on healthcare industry veteran Greg Reilly, as Executive Vice Pre...

The Six Ingredients for Supercharging B2B CX

New Global Study Reveals How Current Events Influence the B2B Buying Process Columbia, MD – December 2, 2021 – Merkle B2B, part of Merkle, a leading technology-enabled, data-driven customer experie...

Companies Worldwide Could Face Customer Backlash if They ...

 • New global research examines worldwide attitudes and behaviours to sustainability and how this could redefine business’ climate action and growth strategies  • Within a year, 3 in 5 people will ...

dentsu and Snap Inc. Launch Performance and Measurement P...

dentsu and Snap Inc. Launch Performance and Measurement Partnership First of its kind partnership will help dentsu clients extend and measure performance media activity on Snapchat NEW YORK, NY (No...

Isobar Public Sector forms joint venture with Omni Federal

Washington, DC, October 12, 2021 – Isobar Public Sector today announces it has formed a joint venture with Omni Federal, a commercially rooted small business, adapted to the Federal marketplace.  B...

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