Dentsu Report Finds Disconnect Between CMO Perceptions and Consumer Expectations Around Ad Representation & Web 3.0

  • 8 in 10 North American CMOs expect their marketing budget to increase despite recession.  
  • 70% of North American CMOs think their organization is ahead of most in manifesting DEI principles in its brand platform. However, only 23% of consumers feel most brands reflect t...
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Understanding Today's Gen Z and Millennial Sports Fans

New Research from Dentsu and Overtime Reveal Younger Sports Fans Favor Digital Over Traditional Viewing  Gen Z sports fans 27% more likely to appreciate brands that sponsor sports-related social co...

Dentsu International Recognized by Leadership Council on ...

Dentsu International Recognized by Leadership Council on Legal Diversity as a 2022 Top Performer New York, NY, 18 October, 2022 – Dentsu International has been named a Top Performer by the Leadersh...

Dentsu Recognized as a Strong Performer in Global Marketi...

Scores highest possible results in Innovation roadmap and Performance criteria New York, NY, 11 August 2022: Dentsu today announced that it has been named a Strong Performer in the newly released “...

Isobar Public Sector appoints U.S. Air Force Ret. Colonel...

August 2, 2022 Alexandria, VA -- Isobar Public Sector, a leader in providing innovative experience design, engineering, cyber and adoption services to customers in the Federal and Public Sector, an...

Ad Council Announces dentsu Americas’ Jacki Kelley as Boa...

New York, July 20, 2022 – Jacki Kelley, CEO of dentsu Americas, has been named Chair of the Ad Council’s Board of Directors. She succeeds Linda Yaccarino, Chairman, Global Advertising and Partnersh...

Dentsu ad spend report predicts continued growth through ...

Global advertising spend expected to grow by 8.7% in 2022 Total ad spend now expected to reach US$738.5 billion by end of this year Forecasts indicate 2023 global advertising market to also ...

Urban One and Chevrolet Partner on “Real Talk Drives Real...

Cultural icons use their resources, voices, and platforms to combat BIPOC social injustice and empower audiences to make a positive community impacts. June 9, 2022 - New York, NY-- Urban One and Ch...

Dentsu Health Continues to Bolster its Strategic & Analyt...

Continues to attract powerhouse talent with infusion of hybrid leaders  New York, New York – As part of its ambition and commitment to unlock opportunities for growth and good across the entire hea...

Dentsu Canada accelerates healthcare offering with recent...

Antibody to merge into dentsu health following rapid growth for the global solution  Toronto, ON - Dentsu Canada announced today the merger of Antibody, Canada’s premier full-service communications...

Seasoned Healthcare Marketing Executives Susan Johnson an...

Reinforcing the Client and Human-Centric Approach to Healthcare Marketing New York, NY – March 31, 2022 – Dentsu Health today announced the appointment of healthcare marketing industry veteran Susa...

Dentsu Health Appoints Amanda Lawson and Bruce Rinderman ...

Industry Veterans Join Dentsu Health to Elevate Patient Experience Through Personalization and Human-Centered Storytelling  New York, NY – February 9, 2022 – Dentsu Health today announced the appoi...

Dentsu Earns Top Score in Human Rights Campaign Foundatio...

Dentsu earns 100 on the Human Rights Campaign Foundation’s annual assessment of LGBTQ+ workplace equality  January 27, 2022 – Dentsu International, a leading modern marketing and communications com...

Dentsu Ad Spend Report Predicts Second Year Of Growth Boo...

Global advertising spend expected to grow by 9.2% in 2022, outpacing real GDP growth* projections by 4.7 percentage points.   Growth fueled by rise of digital, now 55.5% of overall ad spend (U...

Merkle Debuts App-Free In-Store and On-Delivery Contactle...

Scan & Know™ and UnboxIt™ provide the modern shopper with simple, safe, and seamless contactless shopping experiences Columbia, MD -- January 5, 2022 -- Merkle (www.merkleinc.com), a leading te...

Dentsu Health Uplevels Creativity by Appointing Award-Win...

New York, NY – January 5, 2022 – The award-winning creative executive Collette Douaihy, has been named Chief Creative Officer for dentsu health. In this role, Collette will be dedicated to inspirin...

Dentsu Health Grows Leadership Team to Modernize the Tota...

Industry Veteran Greg Reilly Joins Dentsu Health as EVP, Global Client Lead   New York, NY – December 16, 2021 – Dentsu has brought on healthcare industry veteran Greg Reilly, as Executive Vice Pre...

The Six Ingredients for Supercharging B2B CX

New Global Study Reveals How Current Events Influence the B2B Buying Process Columbia, MD – December 2, 2021 – Merkle B2B, part of Merkle, a leading technology-enabled, data-driven customer experie...

Companies Worldwide Could Face Customer Backlash if They ...

 • New global research examines worldwide attitudes and behaviours to sustainability and how this could redefine business’ climate action and growth strategies  • Within a year, 3 in 5 people will ...

dentsu and Snap Inc. Launch Performance and Measurement P...

dentsu and Snap Inc. Launch Performance and Measurement Partnership First of its kind partnership will help dentsu clients extend and measure performance media activity on Snapchat NEW YORK, NY (No...

Isobar Public Sector forms joint venture with Omni Federal

Washington, DC, October 12, 2021 – Isobar Public Sector today announces it has formed a joint venture with Omni Federal, a commercially rooted small business, adapted to the Federal marketplace.  B...

Neutrogena Transforms its Business with Dentsu and Salesf...

Dentsu announced that it has helped Neutrogena transform its business by utilizing the Salesforce platform to capture valuable first-party consumer data and deliver personalized marketing communica...

Isobar Public Sector Launches Minority-Owned Business Inc...

Washington, DC, September 2021 – Isobar Public Sector, a dentsu international company, announced today the launch of a new minority-owned business incubator with Maryland-based firms. The goal of t...

First-of-its-Kind Partnership Between Genesys Works and d...

Paid Internships that favor talent offer youth from underrepresented communities a chance to gain professional life skills and meaningful work experience  HOUSTON, TX (September 14, 2021) — Nationa...

Top Executives Join Isobar Public Sector to Accelerate Di...

Washington, DC, July 12, 2021 – Isobar Public Sector, a dentsu international company, announced today the appointments of Yancey Hall, Chief Growth Officer, John Sandoval, Vice President of Client ...

Dentsu International accelerates industry leadership with...

2020 Social Impact report highlights progress on climate action, diversity and inclusion and future skills   Dentsu International today announced strong performance against its 2020 Social Impact s...

Dentsu Group strengthens Merkle’s experience and commerce...

Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004; President & CEO: Toshihiro Yamamoto; Head Office: Tokyo; Capital: 74,609.81 million yen) announced today that it has entered an agreement to ...

Dentsu Named in Salesforce Consulting Partners Report

Agency is recognized for capabilities within Salesforce ecosystem New York, NY -- June 16, 2021 – Dentsu today announced that it is recognized in The Forrester Wave™: Salesforce Consulting Partners...

Dentsu Launches Economic Empowerment Offering to Address ...

DE&I Media Advocate Mark Prince to Lead Industry-first Offering  NEW YORK – May 13, 2021 – Dentsu International continues its commitment to deliver meaningful media by launching a new Economic ...

Dentsu International, Americas, Releases Its First Divers...

NEW YORK, NY (May 12, 2021) – Dentsu International, Americas, today released its first dedicated Diversity, Equity and Inclusion (DE&I) report. The report outlines the company’s key areas of fo...

Dentsu Ventures Invests in Overtime, a U.S.-Based Company...

Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004; President & CEO: Toshihiro Yamamoto; Head Office: Tokyo; Capital: 74,609.81 million yen) announced that Dentsu Ventures Global Fund I (herein...

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