The Era of the Insight to Foresight Pivot

To succeed in the 2030s, brands must be able to pivot from insight to foresight to present consumers with emotive and instinctive solutions that will dictate not only whether they prefer a brand but also if a brand even crosses their radar in an AI-filtered and culturally reshaped reality.

Brands need to begin laying the foundation now to future-proof themselves, developing and adopting the predictive capabilities and anticipatory behaviors needed to differentiate and grow in this new era.

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Discover the 4 forces and 12 trends behind Consumer Vision 2035

In the next decade technology will completely envelop our experience of reality. At the same time, constraints created by what’s happening with the environment and the global population will force to re-examine tenets of our culture and how we think about economic growth.

In response to these pressures, consumers will increasingly lean on their mood states when making their shopping decisions and expect brands to be able to anticipate their emotional states and offer proactive solutions.

Watch the video below to learn more about the scope of the report: