Agency Advances Industry-Leading Retail Data Storage and Measurement Capabilities

NEW YORK – July 7, 2026 – Dentsu’s New Stream Media, the network’s commerce media solution, today announced the launch of a new end-to-end in-house retail data offering. This offering enables retailers and commerce owners to work towards maximizing the value of their CRM and transaction data with robust data storage that weaves together online and offline signals - turning IDs into powerful audiences for targeting and measurement. The move makes dentsu the first to combine data monetization, commerce media, technology and media practice into an end to end solution, providing more control and efficiency for its clients.

With New Stream Media’s media solution, dentsu clients will benefit from  scalable data targeting, storage, and measurement tools. Backed by dentsu’s market-leading proprietary audience strategy and insights platform, dentsu.audiences, the offering delivers end-to-end control over retail data, unlocking deeper insights into customer journeys and campaign performance.

“At dentsu we’re focused on putting client data at the heart of commerce marketing efforts,” said Megan Cameron, EVP, Commerce & Retail Media Solution Lead for New Stream Media. “By building our own in-house commerce data infrastructure, we can now bring in even more real-time commerce signals, across channels, to our marketing decisions to maximize brand exposure across the full customer journey.”

Dentsu has selected The Trade Desk (TTD), a leading global demand side platform (DSP), as its inaugural technology integration partner. By connecting dentsu’s in-house commerce data system - powered by its proprietary dentsu.audiences identity spine - directly to TTD, retailers can work to more effectively drive performance of their enterprise and RMN media strategy, while unlocking a turnkey solution for monetizing data within TTD’s global retail marketplace.  It also enables real-time measurement of sales impact, helping brands optimize performance with more precision and transparency.

“Retailers and brands are increasingly looking for ways to unlock the full value of their first-party data while maintaining more control and transparency,” said Claire Wyatt, GM of Business Development at The Trade Desk. “Dentsu’s investment in its own commerce data infrastructure represents an important evolution in how retail data can be activated and measured. As we continue our leadership in commerce media, we're excited to be the first DSP to partner with Denstu  on this offering, and to help brands and retailers put their data to work more effectively across the open internet, driving greater relevance, measurable performance and business growth.”

New Stream Media is dentsu’s dedicated Commerce & Retail Media Network solution. With a decade of proven results, the team is focused on helping retailers and commerce owners build, optimize, and scale profitable monetization businesses while delivering more personalized consumer experiences. By connecting data, media, and commerce to unlock differentiated partnerships, advertisers are able to reach consumers in the right moments with greater relevance and impact.

About Dentsu

Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in approximately 120 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society. 

Dentsu, Innovating to Impact.

Find out more: www.dentsu.com / www.group.dentsu.com

About The Trade Desk

The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook, Twitter, LinkedIn and YouTube.