Dentsu shop opens for business

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Unveils integrated retail accelerator designed for what’s next

New York, NY – February 16, 2023 – Dentsu today announced the launch of dentsu shop, a fully integrated retail accelerator developed to help both retailers and brands win in the ever-changing and expanding shopping landscape. As one of dentsu’s growing portfolio of vertical-specific solutions, dentsu shop is a collective which draws upon the best of the network’s commerce capabilities across CXM, media and creative, to deliver on the promise and potential of the increasingly ‘shoppable’ world. 

Dentsu shop is a tightly coordinated ecosystem of cutting-edge technologies, led by the network’s most experienced sector consultants across retail and brand, powering meaningful, data-driven experiences throughout media, commerce and loyalty.  Underpinned by modern creativity, dentsu shop was built to help clients monetize first-party data, multiply the efficiency and efficacy of buy-side media, accelerate shopper growth and generate customer loyalty on the way to creating winning retail experiences – in-store, online, on the digital shelf, or at the end of the aisle.

“The simple fact is that consumers no longer go shopping, they are always shopping. With so many paths to purchase, retailers and brands need to be everywhere their shoppers are right now, while being able to predict where they will be next,” commented Neal Sharma, President of dentsu shop. “With dentsu shop, we’re bringing together both sides of the coin, giving retailers and brands the opportunity to take advantage of dentsu’s unparalleled insight into consumers and address every manner in which they shop.”

“Dentsu shop combines our network’s world-class services, including Merkle’s New Stream Media, loyalty solutions and globally-scaled commerce capability along with dentsu’s industry-leading retail media activation expertise — all elevated with horizontal creativity,” said Jeff Greenspoon, President, Global Solutions, dentsu. “Orchestrated and easy to access for clients, dentsu shop will power meaningful consumer experiences across media, commerce, loyalty and retail environments – while allowing us to increase our competitive advantage in this space. Watch out for a series of external partnerships and joint product development announcements that are on our roadmap for 2023.”

Dentsu shop allows clients to seamlessly blend multiple modes of shopping and deliver a consistent brand experience elevated beyond function and convenience with best-in-class experts orchestrated together in an agile and proven integrated model.

For the first time, clients can benefit from the deepest expertise in brand and retail value creation, brought together in one holistic solution. Dentsu’s experience in helping brands activate shopping experiences positions it perfectly to help retailers create the places and spaces for brands to drive growth. Similarly, dentsu’s successes in retail enablement, allows it to help brands activate in more meaningful and effective ways, while driving brand love and loyalty.

Dentsu shop’s integrated solutions include:

  • Retail enablement – the development, operation and scaling of retail media networks (RMNs), establishment of media sales and operations groups, implementation of commerce platforms and loyalty programs, and execution of monetization systems.
  • Brand activation – centered around performance media, search, social, programmatic, shopper marketing, retail media and marketing automation.
  • Consulting – consumer research, audience insights, experience design, merchandising through major e-retailer platforms, commerce strategy, branding/creative development, technology selection and partnership management.
  • Innovation – capitalizing on emerging trends and technologies to create sustainable value for clients, from leveraging identity services to innovating new products and services, or venture investing to creating new ad products.

Dentsu offers retail media, commerce, and creative strategies to flagship retail and consumer brands. Find out more on dentsu shop at:

About dentsu       
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society.