Tara Moss Rejoins dentsu to Scale Sustainability Solutions
Global agency group launches dentsu good, a sustainability accelerator to deliver Growth through Good with clients
New York, NY (July 20) — Dentsu today announced the hire of Tara Moss as EVP, Global Head of Consulting, dentsu good, bringing over 15 years of experience in strategy, marketing, eCommerce and sustainability. Moss is a visionary leader adept at driving exponential growth and business value for brands, agencies and startups alike. She will play a pivotal role in the leadership of dentsu good, dentsu’s new sustainability accelerator, which empowers business growth for purpose-driven organizations and brands with tangible social impact.
Most recently, Moss co-founded UNLESS Collective, a regenerative fashion company that makes 100% plant-and-mineral-based clothing and footwear. UNLESS operates the world’s first regenerative fashion platform — connecting material, design, manufacturing and composting to use plant-based innovation and production ingenuity to solve for a plastic-free future. Prior to that, she was a Managing Director at R/GA overseeing the global Nike relationship where she led retail and digital activation initiatives for Move to Zero, Nike’s sustainability platform. Moss’s leadership and expertise are not new to dentsu. She rejoins the network as a recognized leader where she previously held several executive positions including Partner at Jumptank, a strategic innovation unit focused on inspiring brands to transform their businesses for the future and Lead for the launch of Clownfish, a sustainable marketing consultancy working with brands like Sprite and Seventh Generation to create and communicate a more sustainable future.
In her new role, Moss will lead dentsu good, partnering with creative innovators and Social Impact experts from across dentsu’s 72,000-strong team. Powered by dentsu’s capabilities in creativity and innovation to drive behavioral change, dentsu good enables businesses to realize the commercial value of their sustainability investment by offering their customers preferable, more sustainable choices. Launching in the US and expanding across the entire dentsu network, dentsu good extends the group’s commitment to creating a more sustainable world with their clients and delivering on its vision to be at the forefront of people-centered transformations that shape society. Dentsu’s commitment of becoming a business-to-business-to-society (B2B2S) company will be accelerated by bringing the full collective power of its best practice, tools, and methodology across all geographies and verticals to deliver Growth through Good.
Jean Lin, Chief Culture Officer and dentsu good Executive Sponsor said, “Sustainability needs to be an integral part of a company’s business strategy. Our mission through dentsu good is to work with clients to incubate and accelerate people-centered innovation and business solutions to achieve their sustainability commitments for a better world. We’re so pleased to welcome back an experienced impact-focused business expert like Tara to lead innovative sustainable solutions for our clients’ evolving business models. Our industry can do so much to create new values to deliver sustainable growth and impact at scale.”
Tara Moss, EVP, Global Head of Consulting, dentsu good said, “It is imperative that agencies look at solutions through a sustainable lens for their clients. There is a demand from brands to address complex challenges, and social pressure is changing buying habits. Every time we make a purchase, we make a decision about the world in which we want to live. I am energized to return to dentsu with my start-up experience to addresses these issues with a nimble and growth-driven approach.”
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For further information, contact:
Paul Buranosky, VP, Marketing and Communications, dentsu good
Asha Gopalan Ramirez, SVP, Regional Communications & Marketing Lead, Americas
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centred approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society.